This statistic presents the most frequently watched mobile video content among smartphone users as of May 2015. During the survey period, it was found that 41 percent of respondents stated that they had viewed movie trailers via mobile.
Which of the following types of video have you watched on your smartphone in the past three months?
Characteristic
Share of respondents
Music video
49%
A funny short video clip/viral video
49%
Movie trailer
41%
Tutorial or how-to video
29%
Sports
29%
Advertising or commercials
27%
News
27%
TV show (full episode)
23%
A self made/a video made by a friend/family member
Data is based on a survey of 24 global markets with 200 consumers each. "Which of the following types of video have you watched on your smartphone in the past three months?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB (U.S.). (June 8, 2015). Which of the following types of video have you watched on your smartphone in the past three months? [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/446414/most-frequently-watched-mobile-video-content-smartphone-users/
IAB (U.S.). "Which of the following types of video have you watched on your smartphone in the past three months?." Chart. June 8, 2015. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/446414/most-frequently-watched-mobile-video-content-smartphone-users/
IAB (U.S.). (2015). Which of the following types of video have you watched on your smartphone in the past three months?. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/446414/most-frequently-watched-mobile-video-content-smartphone-users/
IAB (U.S.). "Which of The following Types of Video Have You Watched on Your Smartphone in The past Three Months?." Statista, Statista Inc., 8 Jun 2015, https://www.statista.com/statistics/446414/most-frequently-watched-mobile-video-content-smartphone-users/
IAB (U.S.), Which of the following types of video have you watched on your smartphone in the past three months? Statista, https://www.statista.com/statistics/446414/most-frequently-watched-mobile-video-content-smartphone-users/ (last visited September 19, 2024)
Which of the following types of video have you watched on your smartphone in the past three months? [Graph], IAB (U.S.), June 8, 2015. [Online]. Available: https://www.statista.com/statistics/446414/most-frequently-watched-mobile-video-content-smartphone-users/
