Advertising expenditure in Ukraine 2011-2022, by medium

Published by Statista Research Department, May 3, 2023
The internet was the leading advertising medium by expenditure in Ukraine, at about 7.2 billion Ukrainian hryvnia in 2022. For the first time in 2022, Ukraine's digital advertising spending outnumbered TV advertising. All advertising segments saw a sharp decrease in 2022 compared to the previous year due to the impact of the Russian invasion.

Spending on advertising in Ukraine from 2011 to 2022, by medium (in million Ukrainian hryvnia)

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Release date

December 2022

Region

Ukraine

Survey time period

2011 to 2022

Supplementary notes

*Estimate.
**The methodology for internet advertising has changed over the observed period, which contributed to the significant increase in spending in 2019.
The statistic has been compiled from several reports by the source.

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