The internet was the leading advertising medium by expenditure in Ukraine, at about 7.2 billion Ukrainian hryvnia in 2022. For the first time in 2022, Ukraine's digital advertising spending outnumbered TV advertising. All advertising segments saw a sharp decrease in 2022 compared to the previous year due to the impact of the Russian invasion.
Spending on advertising in Ukraine from 2011 to 2022, by medium
(in million Ukrainian hryvnia)
Characteristic
TV
Internet**
OOH
Press
Radio
Cinema
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**The methodology for internet advertising has changed over the observed period, which contributed to the significant increase in spending in 2019.
The statistic has been compiled from several reports by the source.
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All-Ukrainian Advertising Coalition. (December 2, 2022). Spending on advertising in Ukraine from 2011 to 2022, by medium (in million Ukrainian hryvnia) [Graph]. In Statista. Retrieved September 14, 2024, from https://www.statista.com/statistics/491869/advertising-spend-by-medium-ukraine/
All-Ukrainian Advertising Coalition. "Spending on advertising in Ukraine from 2011 to 2022, by medium (in million Ukrainian hryvnia)." Chart. December 2, 2022. Statista. Accessed September 14, 2024. https://www.statista.com/statistics/491869/advertising-spend-by-medium-ukraine/
All-Ukrainian Advertising Coalition. (2022). Spending on advertising in Ukraine from 2011 to 2022, by medium (in million Ukrainian hryvnia). Statista. Statista Inc.. Accessed: September 14, 2024. https://www.statista.com/statistics/491869/advertising-spend-by-medium-ukraine/
All-Ukrainian Advertising Coalition. "Spending on Advertising in Ukraine from 2011 to 2022, by Medium (in Million Ukrainian Hryvnia)." Statista, Statista Inc., 2 Dec 2022, https://www.statista.com/statistics/491869/advertising-spend-by-medium-ukraine/
All-Ukrainian Advertising Coalition, Spending on advertising in Ukraine from 2011 to 2022, by medium (in million Ukrainian hryvnia) Statista, https://www.statista.com/statistics/491869/advertising-spend-by-medium-ukraine/ (last visited September 14, 2024)
Spending on advertising in Ukraine from 2011 to 2022, by medium (in million Ukrainian hryvnia) [Graph], All-Ukrainian Advertising Coalition, December 2, 2022. [Online]. Available: https://www.statista.com/statistics/491869/advertising-spend-by-medium-ukraine/
