U.S. Pinterest promoted pin purchase categories 2015

Pinterest categories from which male pinners make promoted pin purchases in the United States as of April 2015

U.S. Pinterest promoted pin purchase categories 2015 This statistic presents the categories from which active Pinterest users make promoted pin purchases in the United States as of April 2015. During the survey period, it was found that 49 percent of active male pinners made promoted pin purchases from fashion and clothing, compared to 44 percent of overall active pinners.
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Pinterest categories from which male pinners make promoted pin purchases in the United States as of April 2015

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Active malesTotal active pinners
Fashion and clothing49%44%
Exercise/fitness products49%34%
Food products43%34%
Entertainment products, like movies or games40%31%
Art and craft products40%41%
Alcohol/spirits36%29%
Home improvement or decorating products32%27%
Baby/children's care products/toys32%29%
Auto/car products28%20%
Hair care products26%25%
Financial service products, like insurance or banking26%17%
Gardening products23%24%
Make-up and skin care products17%20%
Active malesTotal active pinners
Fashion and clothing49%44%
Exercise/fitness products49%34%
Food products43%34%
Entertainment products, like movies or games40%31%
Art and craft products40%41%
Alcohol/spirits36%29%
Home improvement or decorating products32%27%
Baby/children's care products/toys32%29%
Auto/car products28%20%
Hair care products26%25%
Financial service products, like insurance or banking26%17%
Gardening products23%24%
Make-up and skin care products17%20%
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This statistic presents the categories from which active Pinterest users make promoted pin purchases in the United States as of April 2015. During the survey period, it was found that 49 percent of active male pinners made promoted pin purchases from fashion and clothing, compared to 44 percent of overall active pinners.
Show more
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