Pinterest categories from which Hispanic pinners make promoted pin purchases in the United States as of April 2015

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Active hispanicsActive pinners
Make-up and skin care products46%20%
Hair care products38%25%
Fashion and clothing38%44%
Baby/children's care products/toys38%29%
Alcohol/spirits38%29%
Nail products/nail art31%13%
Household cleaning and maintenance products31%14%
Gardening products31%24%
Food products31%34%
Recipes23%16%
Home improvement or decorating products23%27%
Exercise/fitness products23%34%
Entertainment products, like movies or games23%31%
© Statista 2017

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About This Statistic

This statistic presents the categories from which pinners and acitve Hispanic Pinterest users make promoted pin purchases in the United States as of April 2015. During the survey period, it was found that 46 percent of active Hispanic pinners made promoted pin purchases from fashion and clothing.

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