Pinterest categories U.S. users browse while shopping 2015

Pinterest categories active users in the United States browse while shopping as of April 2015

Pinterest categories U.S. users browse while shopping 2015 This statistic presents the categories active Pinterest users browse while shopping in the United States as of April 2015. During the survey period, it was found that 53 percent of active pinners browsed for recipes on Pinterest while shopping.
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Pinterest categories active users in the United States browse while shopping as of April 2015

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Active pinnersDaily pinners
Food products57%57%
Recipes53%55%
Art and craft products50%56%
Fashion and clothing42%46%
Home improvement or decorating products32%35%
Make-up and skin care products29%36%
Hair care products28%34%
Gardening products26%32%
Exercise/fitness products25%30%
Entertainment products, like movies or games24%30%
Jewelry and accessories22%26%
Nail products/nail art21%27%
Alcohol/spirits17%20%
Pet products17%21%
Household cleaning products17%21%
Baby/children's care products/toys17%22%
Auto/car products13%18%
Financial service products, like insurance or banking11%15%
Technology products8%11%
Other types of products2%2%
Active pinnersDaily pinners
Food products57%57%
Recipes53%55%
Art and craft products50%56%
Fashion and clothing42%46%
Home improvement or decorating products32%35%
Make-up and skin care products29%36%
Hair care products28%34%
Gardening products26%32%
Exercise/fitness products25%30%
Entertainment products, like movies or games24%30%
Jewelry and accessories22%26%
Nail products/nail art21%27%
Alcohol/spirits17%20%
Pet products17%21%
Household cleaning products17%21%
Baby/children's care products/toys17%22%
Auto/car products13%18%
Financial service products, like insurance or banking11%15%
Technology products8%11%
Other types of products2%2%
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This statistic presents the categories active Pinterest users browse while shopping in the United States as of April 2015. During the survey period, it was found that 53 percent of active pinners browsed for recipes on Pinterest while shopping.
Show more
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