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Change in mobile programmatic display advertising spending in the United States from 2014 to 2019
Mobile programmatic display ad spend growth in the U.S. 2014-2019
The timeline shows year-on-year change in mobile programmatic display advertising spending in the United States from 2014 to 2019. The source projected the spending would increase by 34.2 percent in 2017 as compared to 2016.
Change in mobile programmatic display advertising spending in the United States from 2014 to 2019
Year-on-year growth rate
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Source

Release date

April 2017

Region

United States

Survey time period

2014 to 2016

Special properties

transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks; includes ad spend on tablets

Supplementary notes

* Forecast.
Figures prior to 2015 come from previous reporting.

Mobile programmatic display ad spend growth in the U.S. 2014-2019
The timeline shows year-on-year change in mobile programmatic display advertising spending in the United States from 2014 to 2019. The source projected the spending would increase by 34.2 percent in 2017 as compared to 2016.
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