U.S. Netflix user share among OTT users 2019-2023

According to the most recent data, Netflix accounts for 87 percent of total OTT video service users in the United States. However, Netflix's share will continue to decrease as its competitors gradually increase their influence within the the U.S. market. As of September 2019, new services due to launch include Apple TV+, Disney+, Peacock, and HBO Max among others, all of which will lightly impact Netflix's user base and some of which, like Disney, have the potential to seriously rival the market leader in years to come.

Share of Netflix users among over-the-top (OTT) video services users in the United States from 2019 to 2023

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Release date

August 2019


United States

Survey time period

2019 to 2023

Special properties

individuals of any age who watch Netflix via the app or website at least once per month

Supplementary notes

* Forecast.

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Statistics on "Subscription video on demand market in the U.S."

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