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Future determinants of marketing effectiveness according to European marketers 2016

Which specific behavior do you think will make the biggest difference in determining marketing effectiveness for your company 12 months from now?*

by Statista Research Department, last edited Oct 18, 2016
Future determinants of marketing effectiveness according to European marketers 2016 This chart shows marketing behaviors and the share of marketing professionals who think that they will be the most important determinant of future success in marketing. The chart shows that 10 percent of marketers thought that the ability to work better across channels such as web, mobile, and social channels was going to be the make the biggest difference for future marketing effectiveness.
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Which specific behavior do you think will make the biggest difference in determining marketing effectiveness for your company 12 months from now?*

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