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Future determinants of marketing effectiveness according to European marketers 2016

Which specific behavior do you think will make the biggest difference in determining marketing effectiveness for your company 12 months from now?*

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Source

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Release date

October 2016

Region

France, Germany, United Kingdom

Survey time period

July 20 to August 2, 2016

Number of respondents

1,301**

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* Respondents were asked to select only one.
** N (France) = 400, n (Germany) = 451, n (UK) = 450
*** *Response option reworded in 2016, trending data not available

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Statistics on "Digital marketing in the United Kingdom (UK)"

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