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Future determinants of marketing effectiveness according to European marketers 2016

This chart shows marketing behaviors and the share of marketing professionals who think that they will be the most important determinant of future success in marketing. The chart shows that 10 percent of marketers thought that the ability to work better across channels such as web, mobile, and social channels was going to be the make the biggest difference for future marketing effectiveness.

Which specific behavior do you think will make the biggest difference in determining marketing effectiveness for your company 12 months from now?*

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Source

Release date

October 2016

Region

France, Germany, United Kingdom

Survey time period

July 20 to August 2, 2016

Number of respondents

1,301**

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* Respondents were asked to select only one.
** N (France) = 400, n (Germany) = 451, n (UK) = 450
*** *Response option reworded in 2016, trending data not available

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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