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B2B marketing priorities in the U.S. 2017
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B2B marketing priorities in the U.S. 2017
Leading marketing priorities according to B2B marketers in the United States in 2017
This statistic presents the leading marketing priorities according to B2B marketers in the United States in 2017. According to the survey findings, 78 percent of responding B2B professionals indicated lead generation as their top marketing priority.
Leading marketing priorities according to B2B marketers in the United States in 2017
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This statistic presents the leading marketing priorities according to B2B marketers in the United States in 2017. According to the survey findings, 78 percent of responding B2B professionals indicated lead generation as their top marketing priority.
Show more- Show sources information
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- Release date
- October 2017
- Region
- United States
- Survey time period
- 2017
- Special properties
- B2B organizations and marketing professionals
- Supplementary notes
- The source did not provide information on the exact date of survey or the sample number.
Source
- Show sources information
- Show publisher information
- Release date
- October 2017
More information
- Region
- United States
- Survey time period
- 2017
- Special properties
- B2B organizations and marketing professionals
- Supplementary notes
- The source did not provide information on the exact date of survey or the sample number.
Other statistics on the topic
SME marketing in the U.S.
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Statistics on "B2B marketing "
- Industry overview
The most important statistics
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017 (in billion U.S. dollars)Revenue of B2B media & information industry in the U.S. 2015-2017
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)Revenue of B2B media & information industry in the U.S. 2015-2017, by source
- Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, by device (in billion U.S. dollars)B2B digital ad spend in the U.S. 2013-2018, by device
- B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel (in million U.S. dollars)U.S. B2B direct to customer marketing spending 2012-2017, by channel
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type B2B print marketing and advertising spending share in the U.S. 2016, by type
- B2B media, business and company information market revenue worldwide from 2014 to 2020, by segment (in billion U.S. dollars)B2B media, business and company information market size 2014-2020, by segment
- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B marketing technology companies 2016, by revenue
- Leading B2B media and business information companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B media and business information companies 2016, by revenue
- Marketing strategies
The most important statistics
- Leading marketing priorities according to B2B marketers in the United States in 2017B2B marketing priorities in the U.S. 2017
- Share of B2B companies who have a formal marketing plan in place in the United States in 2018Share of B2B companies with a formal marketing plan in the U.S. in 2018
- Share of budgets allocated to marketing according to B2B companies in the United States in 2018Share of B2B budgets devoted to marketing in the U.S. in 2018
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018Share of B2B companies with a in-house marketing teams in the U.S. in 2018
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016Share of digital in B2B marketing spending in the U.S. 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018, by target group
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017B2B marketing mobile website adoption in the U.S. 2014-2017
- Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017Leading marketing technology features used by U.S. B2B marketers 2017
- Marketing effectiveness
The most important statistics
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017U.S. most effective B2B lead generation tactics 2017
- Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016B2B marketing: leading customer marketing metrics in the U.S. 2016
- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016U.S. B2B marketer view on customer focused marketing influence on lead quality 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016B2B marketing technology tactics effectiveness perception in the U.S. in 2016
- Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015
- Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017Effectiveness of selected channels in B2B demand generation worldwide 2017
- Perceived effectiveness of selected tactics in B2B demand generation according to marketers in North America and worldwide as of December 2017Effectiveness of selected tactics in B2B demand generation in 2017
- Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017Technologies used to measure digital advertising effectiveness worldwide in 2017
- Content marketing
The most important statistics
- Share of B2B marketers with a content marketing strategy in North America as of July 2018Use of content marketing among B2B marketers in North America 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change of B2B content marketing budgets in North America 2019
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018Organizational goals achieved with use of B2B content marketing in North America 2018
- Organizational structures responsible for B2B content marketing in North America as of July 2017Departments in charge of B2B content marketing in North America 2017
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017U.S. B2B most effective content types for moving prospects through funnel 2017
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
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Statistics
- Content marketing: role in business‑to‑business markets in the UK 2014
- Importance of e-mail marketing in the United Kingdom (UK) 2010-2013, by B2B and B2C
- B2B lead-to-deal conversion rates in the U.S. 2014, by channel
- B2B demand generation: cost-per-lead in the U.S. 2014, by channel
- B2B e-mail lead generation: most effective tactics worldwide 2015
- B2B tradeshow lead generation: most effective tactics worldwide 2015
- Share of marketing budgets allocated to lead generation in the U.S. 2014
- Main social networks ranked by number of leads generated in Spain in 2017
- B2B lead generation: incentives offered 2014
- Importance of lead nurturing in the U.S. 2014
- Most effective channels in driving quality B2B leads worldwide 2017
- Ranking of B2B marketing tactics bringing new leads in Belgium 2015
- Effectiveness of content in driving quality B2B leads worldwide 2017
- Responsibility for B2B social media marketing in the United Kingdom (UK) 2014
- Marketing strategies by hotels during the economic crisis
- Level of maturity of customer decision journey knowledge in Belgium 2016
- Share of dining establishments using a website in Australia 2016 by venue type
- Perception of the quality of leads worldwide 2018, by source
- Mail's impact on marketing campaigns in the United Kingdom (UK) 2013
- Importance of marketing activities of dining establishments Australia 2016 by type
Studies
- B2B marketing
- Marketing personalization
- Digital marketing in the United Kingdom (UK)
- The Belgian CMO Marketing Survey 2018
- US Public Libraries Marketing and Communications Landscape
- B2B Content Marketing 2019
- De Nationale B2B leadgeneratie benchmark 2016
- B2B Content Marketing 2018
- Social media marketing
- Content marketing
- SME marketing in the U.S.
- AI use in marketing
- Digital Roadblock: 2015 Refresh EMEA
- B2B Content Marketing 2016
- B2B Content Marketing 2017
Statistics on "B2B marketing "
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017 (in billion U.S. dollars)
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)
- Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, by device (in billion U.S. dollars)
- B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel (in million U.S. dollars)
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type
- B2B media, business and company information market revenue worldwide from 2014 to 2020, by segment (in billion U.S. dollars)
- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading B2B media and business information companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading B2B marketing services companies worldwide in 2016, by revenue (in million U.S. dollars)
- Leading marketing priorities according to B2B marketers in the United States in 2017
- Share of B2B companies who have a formal marketing plan in place in the United States in 2018
- Share of budgets allocated to marketing according to B2B companies in the United States in 2018
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017
- Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017
- Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017
- Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016
- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016
- Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015
- Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017
- Perceived effectiveness of selected tactics in B2B demand generation according to marketers in North America and worldwide as of December 2017
- Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017
- Share of B2B marketers with a content marketing strategy in North America as of July 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018
- Organizational structures responsible for B2B content marketing in North America as of July 2017
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017
- Do you agree with the statement, "Content marketing doesn’t have a role in business‑to‑business (B2B) markets - it’s only relevant for consumer brands."
- How important is e-mail marketing within your business strategically?
- Lead-to-deal conversion rate among B2B companies in the United States in October 2014, by channel
- Perception of lead generation cost (cost-per lead) among B2B marketers in the United States as of October 2014, by channel
- Most effective business-to-business e-mail lead generation tactics worldwide as of June 2015
- Most effective business-to-business tradeshow lead generation tactics worldwide as of June 2015
- Approximately what percentage of your marketing budget goes toward acquiring new prospects versus building relationships with existing ones?
- Leading social networks in lead generation according to professionals within the marketing industry in Spain in 2017
- What did you offer prospects in return for their contact information or lead gen opt-in?
- How important is lead nurturing to your marketing efforts?
- Most effective channels in driving high-quality leads according to B2B marketing professionals in 2017
- Which marketing tactics that your B2B company applies will bring you new leads and new customers?*
- Perceived level of effectiveness of selected content assets in driving good-quality leads according to B2B marketing professionals in 2017
- Who posts on social channels?
- What marketing/pricing strategies will you implement in your hotel given the current economic crisis?
- Indicate the level of maturity of the following: "We have clear insights into the complete customer decision journey"
- Share of dining establishments using a website in Australia as of August 2016, by venue type
- Perceived quality of leads from selected sources according to marketing professionals worldwide as of March 2018
- Effectiveness of campaigns using mail versus campaigns without mail in the United Kingdom (UK) in 2013
- Importance of marketing activities of dining establishments according to consumers in Australia as of August 2016, by type
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