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B2B marketing priorities in the U.S. 2017
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B2B marketing priorities in the U.S. 2017
Leading marketing priorities according to B2B marketers in the United States in 2017
by A. Guttmann,
last edited
Oct 2, 2018
This statistic presents the leading marketing priorities according to B2B marketers in the United States in 2017. According to the survey findings, 78 percent of responding B2B professionals indicated lead generation as their top marketing priority.
Leading marketing priorities according to B2B marketers in the United States in 2017
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Description
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by A. Guttmann,
last edited
Oct 2, 2018
This statistic presents the leading marketing priorities according to B2B marketers in the United States in 2017. According to the survey findings, 78 percent of responding B2B professionals indicated lead generation as their top marketing priority.
- Show sources information
- Show publisher information
- Release date
- October 2017
- Region
- United States
- Survey time period
- 2017
- Special properties
- B2B organizations and marketing professionals
- Supplementary notes
- The source did not provide information on the exact date of survey or the sample number.
Source
- Show sources information
- Show publisher information
- Release date
- October 2017
More information
- Region
- United States
- Survey time period
- 2017
- Special properties
- B2B organizations and marketing professionals
- Supplementary notes
- The source did not provide information on the exact date of survey or the sample number.
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Statistics on "B2B marketing "
- Industry overview
The most important statistics
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017 (in billion U.S. dollars)Revenue of B2B media & information industry in the U.S. 2015-2017
- Revenue of business-to-business (B2B) media and information industry in the United States from 2015 to 2017, by source (in billion U.S. dollars)Revenue of B2B media & information industry in the U.S. 2015-2017, by source
- Business-to-business (B2B) digital advertising spending in the United States from 2013 to 2018, by device (in billion U.S. dollars)B2B digital ad spend in the U.S. 2013-2018, by device
- B2B direct to customer marketing spending in the United States from 2010 to 2017, by channel (in million U.S. dollars)U.S. B2B direct to customer marketing spending 2012-2017, by channel
- Estimated share of B2B print marketing and advertising spending in the United States in 2016, by type B2B print marketing and advertising spending share in the U.S. 2016, by type
- B2B media, business and company information market revenue worldwide from 2014 to 2020, by segment (in billion U.S. dollars)B2B media, business and company information market size 2014-2020, by segment
- Leading B2B marketing technology companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B marketing technology companies 2016, by revenue
- Leading B2B media and business information companies worldwide in 2016, by revenue (in million U.S. dollars)Leading B2B media and business information companies 2016, by revenue
- Marketing strategies
The most important statistics
- Leading marketing priorities according to B2B marketers in the United States in 2017B2B marketing priorities in the U.S. 2017
- Share of B2B companies who have a formal marketing plan in place in the United States in 2018Share of B2B companies with a formal marketing plan in the U.S. in 2018
- Share of budgets allocated to marketing according to B2B companies in the United States in 2018Share of B2B budgets devoted to marketing in the U.S. in 2018
- Share of B2B companies who have dedicated in-house marketing teams in the United States in 2018Share of B2B companies with a in-house marketing teams in the U.S. in 2018
- Share of B2B marketing budgets devoted to online marketing in the United States as of December 2016Share of digital in B2B marketing spending in the U.S. 2016
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2019Social media platforms used by marketers worldwide 2019, by target group
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017B2B marketing mobile website adoption in the U.S. 2014-2017
- Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017Leading marketing technology features used by U.S. B2B marketers 2017
- Marketing effectiveness
The most important statistics
- Most effective business-to-business lead generation tactics according to B2B marketers in the United States as of July 2017U.S. most effective B2B lead generation tactics 2017
- Leading customer marketing metrics used by B2B marketers in the United States as of 1st quarter 2016B2B marketing: leading customer marketing metrics in the U.S. 2016
- Share of B2B marketers who believe that adopting marketing-driven customer experience increased their lead quality in the United States as of 1st quarter 2016U.S. B2B marketer view on customer focused marketing influence on lead quality 2016
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016B2B marketing technology tactics effectiveness perception in the U.S. in 2016
- Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015
- Perceived effectiveness of selected channels in B2B demand generation according to marketers in North America and worldwide as of December 2017Effectiveness of selected channels in B2B demand generation worldwide 2017
- Perceived effectiveness of selected tactics in B2B demand generation according to marketers in North America and worldwide as of December 2017Effectiveness of selected tactics in B2B demand generation in 2017
- Share of B2B advertisers using selected technologies to measure digital advertising effectiveness worldwide as of November 2017Technologies used to measure digital advertising effectiveness worldwide in 2017
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The most important statistics
- Share of B2B marketers with a content marketing strategy in North America as of July 2018Use of content marketing among B2B marketers in North America 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change of B2B content marketing budgets in North America 2019
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018Organizational goals achieved with use of B2B content marketing in North America 2018
- Organizational structures responsible for B2B content marketing in North America as of July 2017Departments in charge of B2B content marketing in North America 2017
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017U.S. B2B most effective content types for moving prospects through funnel 2017
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
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Statistics
- Content marketing: role in business‑to‑business markets in the UK 2014
- Importance of e-mail marketing in the United Kingdom (UK) 2010-2013, by B2B and B2C
- B2B lead-to-deal conversion rates in the U.S. 2014, by channel
- B2B demand generation: cost-per-lead in the U.S. 2014, by channel
- B2B e-mail lead generation: most effective tactics worldwide 2015
- B2B tradeshow lead generation: most effective tactics worldwide 2015
- Share of marketing budgets allocated to lead generation in the U.S. 2014
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- Main social networks ranked by number of leads generated in Spain in 2018
- Ranking of B2B marketing tactics bringing new leads in Belgium 2015
- Effectiveness of content in driving quality B2B leads worldwide 2017
- Most effective channels in driving quality B2B leads worldwide 2017
- Preferred channels for B2B communication in the U.S. 2013
- Content marketing: anticipated change in investment in the UK 2014
- Perception of the quality of leads worldwide 2018, by source
- Share of dining establishments using a website in Australia 2016 by venue type
- Marketing spending of the construction industry in Spain in 2017, by segment
- Marketing strategies by hotels during the economic crisis
- Share of dining establishments using on-site signage in Australia 2016 by venue type
Studies
- B2B marketing
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- The Belgian CMO Marketing Survey 2018
- De Nationale B2B leadgeneratie benchmark 2016
- US Public Libraries Marketing and Communications Landscape
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- AI use in marketing
- Social media marketing
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Statistics on "B2B marketing "
- Revenue of B2B media & information industry in the U.S. 2015-2017
- Revenue of B2B media & information industry in the U.S. 2015-2017, by source
- B2B digital ad spend in the U.S. 2013-2018, by device
- U.S. B2B direct to customer marketing spending 2012-2017, by channel
- B2B print marketing and advertising spending share in the U.S. 2016, by type
- B2B media, business and company information market size 2014-2020, by segment
- Leading B2B marketing technology companies 2016, by revenue
- Leading B2B media and business information companies 2016, by revenue
- Leading B2B marketing services companies 2016, by revenue
- B2B marketing priorities in the U.S. 2017
- Share of B2B companies with a formal marketing plan in the U.S. in 2018
- Share of B2B budgets devoted to marketing in the U.S. in 2018
- Share of B2B companies with a in-house marketing teams in the U.S. in 2018
- Share of digital in B2B marketing spending in the U.S. 2016
- Social media platforms used by marketers worldwide 2019, by target group
- B2B marketing mobile website adoption in the U.S. 2014-2017
- Leading marketing technology features used by U.S. B2B marketers 2017
- Features seen as most important when choosing a marketing automation vendor U.S. 2018
- U.S. most effective B2B lead generation tactics 2017
- B2B marketing: leading customer marketing metrics in the U.S. 2016
- U.S. B2B marketer view on customer focused marketing influence on lead quality 2016
- B2B marketing technology tactics effectiveness perception in the U.S. in 2016
- Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015
- Effectiveness of selected channels in B2B demand generation worldwide 2017
- Effectiveness of selected tactics in B2B demand generation in 2017
- Technologies used to measure digital advertising effectiveness worldwide in 2017
- Use of content marketing among B2B marketers in North America 2018
- Change of B2B content marketing budgets in North America 2019
- Organizational goals achieved with use of B2B content marketing in North America 2018
- Departments in charge of B2B content marketing in North America 2017
- Paid methods used for content distribution by B2B marketers in North America 2018
- U.S. B2B most effective content types for moving prospects through funnel 2017
- Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
- Content marketing: role in business‑to‑business markets in the UK 2014
- Importance of e-mail marketing in the United Kingdom (UK) 2010-2013, by B2B and B2C
- B2B lead-to-deal conversion rates in the U.S. 2014, by channel
- B2B demand generation: cost-per-lead in the U.S. 2014, by channel
- B2B e-mail lead generation: most effective tactics worldwide 2015
- B2B tradeshow lead generation: most effective tactics worldwide 2015
- Share of marketing budgets allocated to lead generation in the U.S. 2014
- B2B lead generation: incentives offered 2014
- Importance of lead nurturing in the U.S. 2014
- Main social networks ranked by number of leads generated in Spain in 2018
- Ranking of B2B marketing tactics bringing new leads in Belgium 2015
- Effectiveness of content in driving quality B2B leads worldwide 2017
- Most effective channels in driving quality B2B leads worldwide 2017
- Preferred channels for B2B communication in the U.S. 2013
- Content marketing: anticipated change in investment in the UK 2014
- Perception of the quality of leads worldwide 2018, by source
- Share of dining establishments using a website in Australia 2016 by venue type
- Marketing spending of the construction industry in Spain in 2017, by segment
- Marketing strategies by hotels during the economic crisis
- Share of dining establishments using on-site signage in Australia 2016 by venue type
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