J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDuring a survey among chief marketing officers (CMOs) from for-profit companies in the United States concluded in March 2024, they reported that, on average, their marketing spending increased by 2.5 percent during the past 12 months. Respondents also expected the expenditure to grow by 4.7 percent in the following 12 months. According to the same study, little more than 10 percent of U.S. companies' revenues were allocated to marketing activities as of March 2024.
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* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.