Expected change in marketing spending according to CMOs in the U.S. 2012-2024

Change in marketing spending according to CMOs in the United States from February 2012 to August 2024

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Release date

September 2023

Region

United States

Survey time period

February 2012 to August 2023

Number of respondents

316**

Special properties

among marketers from for-profit companies

Method of interview

Email survey

Supplementary notes

* Forecast.

** Sample size provided refers only to the 2023 survey.

Data preceding 2020 was retrieved from earlier releases.

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Statistics on " Marketing in the United States "

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Diversity, equity, and inclusion

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