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U.S. businesses - revenue share invested in marketing 2011-2021

As of February 2021, responding marketers in the United States said that 13.2 percent of their business' revenues were reinvested into marketing. It seems that after years of stagnation, U.S. firms are starting to invest more heavily into marketing again.

Share of company's revenue spent on marketing according to CMOs in the United States from 2011 to 2021

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Sources

Release date

February 2021

Region

United States

Survey time period

2011 to 2021

Number of respondents

365*

Special properties

among marketers from for-profit companies

Method of interview

Email survey

Supplementary notes

*Sample form the latest survey period.
Question: Marketing expenses account for what percent of your firm's revenues?
The data for missing periods was not provided by the source.

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Statistics on "Marketing personalization in the U.S."

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