J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDuring a survey among chief marketing officers (CMOs) from for-profit companies in the United States concluded in March 2024, they reported that, on average, 10.1 percent of their employers' revenues were allocated to marketing activities. That was the lowest average share for a spring edition of the survey since February 2020.
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* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.