View on marketing effectiveness among U.S. SMBs 2016-2018

The graph shows information on the perceived effectiveness of marketing efforts among SMBs in the United States from 2016 to 2018. During the last measured period, 37.5 percent of responding small business owners said they thought their marketing activities were effective, down from 43.7 percent who said the same in 2017.

Perceived effectiveness of marketing efforts among SMBs in the United States from 2016 to 2018

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Source

Release date

January 2018

Region

United States

Survey time period

2016 to 2018

Number of respondents

1,000 respondents

Special properties

self-identified small business owners

Supplementary notes

Question: Are your marketing efforts effective?

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Statistics on "SME marketing in the U.S."

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