Reaction to commercials in primetime TV in the U.S. 2015

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows data on action taken by TV viewers when commercial were shown on linear TV during primetime in the United States as of May 2015. During a GfK survey, 26 percent of respondents stated they stayed in the room but did something else while commercials were on.

 

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

 

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.

Actions taken when commercials were shown on linear TV during primetime in the United States as of May 2015

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Source

Release date

September 2015

Region

United States

Survey time period

April 23 to May 5, 2015

Number of respondents

1,010 respondents

Age group

13-64 years

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Now, thinking of your usual behavior, which of the following statements best describes your reaction when commercials are shown during a primetime program on “live” TV – when you watch at the time of broadcast?"

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Statistics on "Advertising consumption and perception"

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