About This Statistic
This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows data on action taken by TV viewers when commercial were shown on linear TV during primetime in the United States as of May 2015. During a GfK survey, 26 percent of respondents stated they stayed in the room but did something else while commercials were on.
The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.
The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.