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Programmatic digital display ad spend growth in China 2014-2017

Change in programmatic digital display advertising spending in China from 2014 to 2017

Programmatic digital display ad spend growth in China 2014-2017 The graph shows the year-on-year change in programmatic digital display advertising spending in China in 2014 and 2015 as well as a forecast until 2017. The source projected the spending to grow by 48.4 percent in 2016.
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Change in programmatic digital display advertising spending in China from 2014 to 2017

Year-on-year growth rate
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Year-on-year growth rate
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Description

Source

More information

The graph shows the year-on-year change in programmatic digital display advertising spending in China in 2014 and 2015 as well as a forecast until 2017. The source projected the spending to grow by 48.4 percent in 2016.
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Release date
February 2016
Region
China
Survey time period
2014 and 2015
Special properties
transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes ads on e-commerce websites like Alibaba properties; includes advertising that appears on desktop/laptop computers, mobile phones, rich media, sponsorship, video and other
Supplementary notes
* Forecast.
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