Leading social apps with the highest 24-month usage retention rates worldwide as of August 2015

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App install retention rate
Average social app8.7%
Twitter22.9%
Snapchat30.2%
Kakaotalk35.6%
Pinterest37.5%
Instagram39.1%
VKontakte52.7%
Facebook69.6%
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About This Statistic

This statistic presents a ranking of the leading social apps with the highest 24-month usage retention rates worldwide as of August 2015. The source found that 69.6 percent of Android Facebook app users still accessed the social networking app after 24 months.

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