Most popular YouTube channel types 2016, by engagement

Leading types of YouTube channels as of January 2016, sorted by user engagement

Most popular YouTube channel types 2016, by engagement This statistic presents the leading types of YouTube channels as of January 2016, sorted by user engagement. As of the survey period, native YouTuber channels accounted for 53 percent of channels with the most subscriber gain in the preceding 90 days.
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Leading types of YouTube channels as of January 2016, sorted by user engagement

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Music artist/label channelsNative YouTuber channelsOther channels (e.g. TV)
Most subscribed YouTube channels15%34%51%
Most viewed YouTube channels (last 90 days)35%45%19%
Most YouTube subscribers gained (last 90 days)31%53%16%
Most YouTube views gained (last 90 days)39%42%19%
Music artist/label channelsNative YouTuber channelsOther channels (e.g. TV)
Most subscribed YouTube channels15%34%51%
Most viewed YouTube channels (last 90 days)35%45%19%
Most YouTube subscribers gained (last 90 days)31%53%16%
Most YouTube views gained (last 90 days)39%42%19%
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This statistic presents the leading types of YouTube channels as of January 2016, sorted by user engagement. As of the survey period, native YouTuber channels accounted for 53 percent of channels with the most subscriber gain in the preceding 90 days.
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Release date
January 2016
Region
Worldwide
Survey time period
90 days leading up to January 2016
Supplementary notes
Values may not add up to 100 percent due to rounding.
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