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Share of online account holders using Twitter to interact with their bank in Italy in 2016 and 2017, by interaction

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Italy: share of online account holders using Twitter to interact with their bank 2017 This statistic illustrates the results of a survey on the share of online account holders using Twitter to communicate with their bank in Italy in 2016 and 2017. During the survey period, it was found that three percent of the responding online bank account holders reported that they used Twitter to receive promotional messages from their bank.
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Description Source More information
This statistic illustrates the results of a survey on the share of online account holders using Twitter to communicate with their bank in Italy in 2016 and 2017. During the survey period, it was found that three percent of the responding online bank account holders reported that they used Twitter to receive promotional messages from their bank.
Show more
Release date
April 2016
Region
Italy
Survey time period
3-11, March 2017
Number of respondents
2,992 respondents
Method of interview
Email survey

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