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Value of in-house content team as perceived by marketers in the UK 2015

What do you see as the biggest value of having an in-house content team?

by Statista Research Department, last edited Apr 1, 2015
Value of in-house content team as perceived by marketers in the UK 2015 This statistic illustrates the results of a survey about the opinion of brand marketers on the advantages of having an in-house content team in the United Kingdom (UK) in 2015. Of brand marketers, almost 50 percent said the biggest value to an in-house content team was that they understood the brand better.
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What do you see as the biggest value of having an in-house content team?

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