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What do you see as the biggest value of having an in-house content team?

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Value of in-house content team as perceived by marketers in the UK 2015 This statistic illustrates the results of a survey about the opinion of brand marketers on the advantages of having an in-house content team in the United Kingdom (UK) in 2015. Of brand marketers, almost 50 percent said the biggest value to an in-house content team was that they understood the brand better.
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This statistic illustrates the results of a survey about the opinion of brand marketers on the advantages of having an in-house content team in the United Kingdom (UK) in 2015. Of brand marketers, almost 50 percent said the biggest value to an in-house content team was that they understood the brand better.
Show more
Release date
April 2015
Region
United Kingdom
Survey time period
February to March 2015
Number of respondents
50 respondents
Special properties
UK senior marketers
Method of interview
Online panel
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