Statements about content and audience in social media services in Finland 2015

The figures are own calculations based on the data provided by the source. Percentage points exceeding 100 percent or missing percentage points to 100 percent are probably due to rounding.

According to the source the average respondent (n=2618) was 19.8 years old and used social media from 13 to 17 hours per week. 68% of the respondents were women. Based on own calculations the total number of responding women was estimated to be 1,780 and the total number of responding men was estimated to be 838. The source points out it wasn't defined what was meant by a social media, so that the youths' perception of social media would become clearer. The target group was further split into three age groups:
13 to 17-year-olds (n=998), 18 to 22-year-olds (n=924) and 23 to 29-year-olds (n=696).