Holiday shopping connected device usage in the United States 2017, by urbanity

This statistic shows the preferred online devices used by consumers in the United States to purchase holiday gifts online, sorted by urbanity. During the October 2017 survey it was found that 68 percent of respondents living in rural communities were planning to buy holiday shopping items via computer.

Connected device usage for holiday shopping according to consumers in the United States as of October 2017, by urbanity

SuburbanCity or urbanRural
Computer (laptop / desktop)72%65%68%
Smartphone27%53%28%
Tablet18%35%14%
I will not use digital devices 16%11%19%
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Source

Release date

October 2017

Region

United States

Survey time period

October 11th to 20th, 2017

Number of respondents

1,025 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: Which of these devices will you use to do your holiday shopping?

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