Leading B2B CRM systems in the Netherlands 2016-2018

Market share of B2B customer relationship management (CRM) systems in the Netherlands from 2016 to 2018

by Raynor de Best, last edited Aug 9, 2019
Leading B2B CRM systems in the Netherlands 2016-2018 Which CRM platforms are used the most for B2B purposes in the Netherlands? In 2018, Salesforce and Microsoft Dynamics were the most popular software applications for customer relationship management. Other solutions included Pipedrive, Exact CRM, Teamleader and Simplicate. Dutch B2B online marketers indicated they planned to focus more on lead generation as well as lead conversion into clients.
Content marketing the way to go to reach new audiences

81 percent of B2B online marketers in the Netherlands in 2018 said they already used content marketing to get new leads. An additional nine percent indicated they would start using this in 2019. Webinars and webcasting, however, were not popular tools for this: roughly 60 percent of marketers who use online video in 2018 indicated they never used either webinars or webcasting.

E-mail marketing also used often

Another popular B2B marketing method in the Netherlands is e-mail marketing. Marketing e-mails in the Netherlands had an open rate of around 43 percent, the second highest in Europe. Roughly 53 percent of Dutch people signed up to at least one or up to five e-mail newsletters.
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Market share of B2B customer relationship management (CRM) systems in the Netherlands from 2016 to 2018

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