Try our corporate solution for free!
(212) 419-8286

Leading B2B CRM systems in the Netherlands 2016-2018

Which CRM platforms are used the most for B2B purposes in the Netherlands? In 2018, Salesforce and Microsoft Dynamics were the most popular software applications for customer relationship management. Other solutions included Pipedrive, Exact CRM, Teamleader and Simplicate. Dutch B2B online marketers indicated they planned to focus more on lead generation as well as lead conversion into clients.

Content marketing the way to go to reach new audiences

81 percent of B2B online marketers in the Netherlands in 2018 said they already used content marketing to get new leads. An additional nine percent indicated they would start using this in 2019. Webinars and webcasting, however, were not popular tools for this: roughly 60 percent of marketers who use online video in 2018 indicated they never used either webinars or webcasting.

E-mail marketing also used often

Another popular B2B marketing method in the Netherlands is e-mail marketing. Marketing e-mails in the Netherlands had an open rate of around 43 percent, the second highest in Europe. Roughly 53 percent of Dutch people signed up to at least one or up to five e-mail newsletters.

Market share of B2B customer relationship management (CRM) systems in the Netherlands from 2016 to 2018

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

November 2018



Survey time period


Number of respondents

200 respondents

Special properties

B2B marketers in the Netherlands; the source does not specify the date of the survey nor does it specify the type of survey

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

The figures have been taken from several publications.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "B2B marketing in the U.S."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.