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Loyalty vs. shopping driven purchases 2017, by category

The statistic presents the share of purchases in selected categories that were loyalty-driven versus shopping-driven worldwide as of February 2017. It was found that 76 percent of auto insurance purchases were loyalty driven.

Share of purchases in selected categories that were loyalty-driven versus shopping-driven worldwide as of February 2017

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Source

In cooperation with
McKinsey
Release date

February 2017

Region

Worldwide

Survey time period

February 2017

Supplementary notes

The source does not provide information on survey date. The date provided is the publishing date.

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Statistics on "Shopping behavior in the Netherlands"

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