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Luxury brands EMV 2016-2017, by brand

Selected luxury brands earned media value (EMV) in March 2016 and 2017

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Sources

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Release date

June 2017

Region

Worldwide

Survey time period

March 2016 and 2017

Supplementary notes

The source created a metric called “Earned Media Value,” (EMV) which estimates how much brands save through organic social media posts - an estimate of money brands have saved in paid advertising because of social media exposure.

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Statistics on "Luxury advertising and marketing"

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