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Luxury brands EMV 2016-2017, by brand

The statistic presents information on the selected luxury brands earned media value (EMV) in March 2016 and 2017. It was found that owing to social media exposure and marketing (including influencer marketing) luxury brands saved an average 33 million U.S. dollars on paid advertising in March 2017. That month Gucci alone saved 58 million U.S. dollar, up from 21 million in the corresponding period of previous year.

Selected luxury brands earned media value (EMV) in March 2016 and 2017

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Release date

June 2017



Survey time period

March 2016 and 2017

Supplementary notes

The source created a metric called “Earned Media Value,” (EMV) which estimates how much brands save through organic social media posts - an estimate of money brands have saved in paid advertising because of social media exposure.

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Statistics on "Luxury advertising and marketing"

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