The findings of a 2019 survey conducted among Canadians show that 73 percent of respondents said that when it came to their opinion and/or actions, they trusted friends and/or family members a lot, compared to 15 percent who said the same about celebrities.
Share of adults who indicated high trust in potential influencers in Canada in 2019, by type of influencer
*The source did not provide information on the exact survey date. Question: "Rate your level of trust for the following potential ‘influencers’ based on how much they may influence you, your opinion and / or actions
using a seven point scale, where ‘1’ is trust very little and ‘7’ is trust a lot. . Select one response for each."
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Proof. (April 4, 2019). Share of adults who indicated high trust in potential influencers in Canada in 2019, by type of influencer [Graph]. In Statista. Retrieved October 12, 2024, from https://www.statista.com/statistics/856771/most-trusted-potential-influencers-canada/
Proof. "Share of adults who indicated high trust in potential influencers in Canada in 2019, by type of influencer." Chart. April 4, 2019. Statista. Accessed October 12, 2024. https://www.statista.com/statistics/856771/most-trusted-potential-influencers-canada/
Proof. (2019). Share of adults who indicated high trust in potential influencers in Canada in 2019, by type of influencer. Statista. Statista Inc.. Accessed: October 12, 2024. https://www.statista.com/statistics/856771/most-trusted-potential-influencers-canada/
Proof. "Share of Adults Who Indicated High Trust in Potential Influencers in Canada in 2019, by Type of Influencer." Statista, Statista Inc., 4 Apr 2019, https://www.statista.com/statistics/856771/most-trusted-potential-influencers-canada/
Proof, Share of adults who indicated high trust in potential influencers in Canada in 2019, by type of influencer Statista, https://www.statista.com/statistics/856771/most-trusted-potential-influencers-canada/ (last visited October 12, 2024)
Share of adults who indicated high trust in potential influencers in Canada in 2019, by type of influencer [Graph], Proof, April 4, 2019. [Online]. Available: https://www.statista.com/statistics/856771/most-trusted-potential-influencers-canada/