Most trusted types of influencers in Canada 2019

The findings of a 2019 survey conducted among Canadians show that 73 percent of respondents said that when it came to their opinion and/or actions, they trusted friends and/or family members a lot, compared to 15 percent who said the same about celebrities.

Share of adults who indicated high trust in potential influencers in Canada in 2019, by type of influencer

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Release date

April 2019



Survey time period


Number of respondents

1,543 respondents

Method of interview

Online survey

Supplementary notes

*The source did not provide information on the exact survey date.
Question: "Rate your level of trust for the following potential ‘influencers’ based on how much they may influence you, your opinion and / or actions using a seven point scale, where ‘1’ is trust very little and ‘7’ is trust a lot. . Select one response for each."

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Statistics on "Social media usage in Canada"

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