Marketer perspectives on ROI of streaming video vs. traditional campaigns 2016-2017

Perception of return on investment (ROI) on streaming video vs. traditional media campaigns among marketers worldwide in December 2016 and March 2017

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Release date

April 2017

Region

Worldwide

Survey time period

December 2016 and March 2017

Number of respondents

97 respondents

Special properties

among marketing professionals from advertisers in every large industry category

Supplementary notes

Question: Looking at the marketing dollars your firm spent on streaming video (e.g. on YouTube, Facebook, Hulu, and other sources) over the last 2 years, do you believe the ROI was higher or lower than the ROI on traditional media campaigns (e.g. on TV, radio, outdoor, newspapers, etc.)?

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