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Influencer marketing campaign average EMV 2016-2017

Average earned media value (EMV) of influencer marketing campaigns from 2016 to 2017 (in U.S. dollars)

Influencer marketing campaign average EMV 2016-2017 The statistic presents information on the average earned media value (EMV) received after implementing influencer marketing in 2016 and 2017. It was found that advertisers received on average 12.21 U.S. dollars of value for every dollar they spent on influencer campaigns in 2017.
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Average earned media value (EMV) of influencer marketing campaigns from 2016 to 2017 (in U.S. dollars)

Average earned media value in U.S. dollars
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Average earned media value in U.S. dollars
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The statistic presents information on the average earned media value (EMV) received after implementing influencer marketing in 2016 and 2017. It was found that advertisers received on average 12.21 U.S. dollars of value for every dollar they spent on influencer campaigns in 2017.
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Release date
May 2018
Region
United States
Survey time period
2016 and 2017
Special properties
earned media value for every 1 U.S. dollar of paid media spent on Rhytm One influencer marketing campaigns across 14 advertsiers categories; broader industry metrics may vary
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