Influencer marketing campaign average EMV 2016-2018

Published by
Valentina Dencheva,
Jan 6, 2023
In 2018 it was calculated that advertisers received on average 8.12 U.S. dollars of value for every dollar they spent on influencer campaigns that year. While still quite impressive, the EMV decreased, compared to previous year, by close to four dollars.

Average earned media value (EMV) of influencer marketing campaigns from 2016 to 2018 (in U.S. dollars)

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Release date

May 2019

Region

United States

Survey time period

2016 to 2018

Special properties

earned media value for every 1 U.S. dollar of paid media spent on Rhytm One influencer marketing campaigns across 14 advertsiers categories; broader industry metrics may vary

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