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U.S. consumers preference of information received in newsletters 2017 This statistic presents the preferred content of newsletters according to consumers in the United States as of May 2017. During the survey period, 65 percent of respondents reported to have a preference for information regarding special offers and discounts, while 49 percent reported to have a preference for information regarding new products.
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Description Source More information
This statistic presents the preferred content of newsletters according to consumers in the United States as of May 2017. During the survey period, 65 percent of respondents reported to have a preference for information regarding special offers and discounts, while 49 percent reported to have a preference for information regarding new products.
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Release date
June 2017
Region
United States
Survey time period
May 18 to 21, 2017
Number of respondents
1,037 respondents
Age group
16 years and older
Special properties
Among 905 respondents who receive e-mail newsletters
Method of interview
Online survey

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