Share of adblock users whitliesting ads in the U.S. 2017

This statistic presents the share of adblock users in the United States who whitelisted certain online offers from their ad blocker so that they could still see advertsing. During the May 2017 survey, 46 percent of respondents reported to have not whitelisted any online offers from their adblockers, while 20 percent stated that they had whitelisted online offers from websites where they found the advertising interesting.

Have you whitelisted certain online offers from your adblocker so you can still see ads there?

Share of respondents
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Release date

June 2017


United States

Survey time period

May 18 to 21, 2017

Number of respondents

1,037 respondents

Age group

16 years and older

Special properties

among 550 respondents who use an ad-blocker for any device

Method of interview

Online survey

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Statistics on "Ad blocking"

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