U.S. consumer reasons for unsubscribing from newsletters 2017

This statistic presents the leading reasons why consumers in the United States chose to unsubscribe from e-mail newsletters as of May 2017. During the survey period, 63 percent of respondents stated they had unsubscribed from newsletters when the content was no longer of interest to them.

Leading reasons for unsubscribing from newsletters according to consumers in the United States as of May 2017

Share of respondents
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Source

Release date

June 2017

Region

United States

Survey time period

May 18 to 21, 2017

Number of respondents

1,037 respondents

Age group

16 years and older

Special properties

among 905 respondents who receive e-mail newsletters

Method of interview

Online survey

Supplementary notes

Question: In which cases do you unsubscribe from newsletters?

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Statistics on "Advertising consumption and perception"

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