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Types of ads blocked by PC adblockers in the U.S. 2017
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Types of ads blocked by PC adblockers in the U.S. 2017
Types of advertising blocked according to PC adblock users in the United States as of May 2017
by Alexander Kunst,
last edited
Sep 3, 2019
This statistic presents the types of advertisements that were blocked according to PC adblock users in the United States as of May 2017. During the survey period, 74 percent of respondents reported that they had their adblock prevent pop-up advertising on their PCs.
Types of advertising blocked according to PC adblock users in the United States as of May 2017
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Description
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by Alexander Kunst,
last edited
Sep 3, 2019
This statistic presents the types of advertisements that were blocked according to PC adblock users in the United States as of May 2017. During the survey period, 74 percent of respondents reported that they had their adblock prevent pop-up advertising on their PCs.
- Show sources information
- Show publisher information
- Release date
- June 2017
- Region
- United States
- Survey time period
- May 18 to 21, 2017
- Number of respondents
- 1,037 respondents
- Age group
- 16 years and older
- Special properties
- Among 438 respondents who use an adblocker for their PC/laptop
- Method of interview
- Online survey
- Supplementary notes
- Question: [PC/laptop] What types of advertising does your ad blocker prevent?
Source
- Show sources information
- Show publisher information
- Release date
- June 2017
More information
- Region
- United States
- Survey time period
- May 18 to 21, 2017
- Number of respondents
- 1,037 respondents
- Age group
- 16 years and older
- Special properties
- Among 438 respondents who use an adblocker for their PC/laptop
- Method of interview
- Online survey
- Supplementary notes
- Question: [PC/laptop] What types of advertising does your ad blocker prevent?
Other statistics on the topic
Ad blocking
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Statistics on "Ad blocking"
- Overview
The most important statistics
- Global internet advertising revenue in 2015 and 2020 (in billion U.S. dollars)Global internet advertising revenue 2015-2020
- Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017Share of time spent viewing ad-supported content in the U.S. 2002-2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018Influence of advertising perception on ad blocking usage in the U.S. 2018
- Adblocking penetration rate worldwide in 2016, by regionAdblocking: penetration rate worldwide 2016, by country
- Adblocking penetration rate in North America in 2016, by countryAdblocking: penetration rate in North America 2016, by country
- Leading adblockers used by consumers in the United States as of May 2017Leading adblockers used in the U.S. 2017
- Share of websites using ad blocker detection worldwide as of August 2017Share of websites using ad blocker detection worldwide 2017
- Monetary impact
The most important statistics
- Cost of ad blocking worldwide from 2013 to 2016 (in billion U.S dollars)Ad blocking cost worldwide 2013-2016
- Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars)Display ad market value vs. ad blocking losses worldwide 2016-2017
- Comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017 (in billion U.S. dollars)Display ad market value vs. ad blocking losses in the U.S. 2016-2017
- Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars)Ad blocking cost in the U.S. 2016-2020
- Mobile adblocking
The most important statistics
- Share of internet users who use an ad-blocker on their mobile at least monthly worldwide in 3rd quarter 2017, by region Mobile ad-blocking usage worldwide Q3 2017, by region
- Number of monthly active users of mobile adblocking browsers as of March 2016, by country (in millions)Number of mobile adblocking browser users 2016, by country
- Monthly mobile ad blocking rates in select countries worldwide as of 3rd quarter 2016Mobile ad blocking rates 2016, by country
- Number of monthly active users of mobile adblocking browsers worldwide in 2015 and 2016 (in millions)Number of mobile adblocking browser users worldwide 2016
- Distribution of smartphone users in the United States as of June 2016, by ad blocker usageSmartphone owners in the U.S. 2016, by ad blocker usage
- Within the past month, have you used an ad blocker on your mobile phone to prevent websites or apps from displaying ads when you visit them?Interest in mobile ad blocking worldwide 2016, by age
- Leading iOS ad blockers used in the United States as of the 2nd quarter 2018Leading iOS ad blockers used in the U.S. 2018
- Leading Android ad blockers used in the United States as of the 2nd quarter 2018Leading Android ad blockers used in the U.S. 2018
- User metrics
The most important statistics
- Number of active desktop adblock plugin users worldwide from January 2010 to December 2016 (in millions)Adblocking: global desktop user number 2010-2016
- Share of ad blocker users worldwide in September 2016, by ageAd blocker users worldwide 2016, by age
- Ad blocking user penetration rate in the United States from 2014 to 2021Ad blocking penetration in the U.S. 2014-2021
- Number of ad blocking users in the United States from 2014 to 2017 (in millions)Number of ad blocking users in the U.S. 2014-2017
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by age groupAdblocking penetration rate in the U.S. Q2 2018, by age group
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by genderAdblocking penetration rate in the U.S. Q2 2018, by gender
- User behavior
The most important statistics
- Awareness of ad blocking in the United States as of the 2nd quarter 2018Awareness of ad blocking in the U.S. 2018
- Number of ad blockers used according to adults in the United States as of September 2017Number of ad blockers used per person in the U.S. 2017
- Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017Leading ad avoidance measures used by U.S. adults in 2017
- Reasons for using ad blockers according to internet users in the United States as of May 2017Ad blocking reasons in the U.S. in 2017
- Types of advertising blocked according to smartphone adblock users in the United States as of May 2017Types of ads blocked by smartphone adblockers in the U.S. 2017
- Types of advertising blocked according to PC adblock users in the United States as of May 2017Types of ads blocked by PC adblockers in the U.S. 2017
- Types of advertising blocked according to tablet adblock users in the United States as of May 2017Types of ads blocked by tablet adblockers in the U.S. 2017
- Share of adblock users paying for adblocker programs in the United States as of May 2017Share of paying adblock users in the U.S. 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Share of adblock users whitliesting ads in the U.S. 2017
- Share of consumers willing to pay for adblocker to hide all undesired ads U.S. 2017
- Adblocking software or apps usage in Canada 2017, by device
- Adblockers: users by years of use in Spain 2016
- Canada: desktop adblocking rates 2015, by age
- U.S. consumers who disable adblockers to view content in 2017, by gender
- U.S. consumers who disable adblockers to view content in 2017, by age
- Share of website visitor using adblockers worldwide Q2 2015, by site category
- Ad blocking penetration among Facebook users worldwide 2016, by age
- Share of U.S. adblock users satisfied with its performance 2017
- Share of adblocker users in Spain as of 2017, by age
- Survey on installing ad blockers in Sweden 2017, by age
- Survey on installing ad blockers in Sweden 2017, by gender
- Survey on installing ad blockers in Sweden 2017
- Share of U.S. adults who prefer brands without political ads 2019, by age
- Share of U.S. adults who prefer brands without social issue ads 2019, by ethnicity
- Ad blocking rates in European countries 2015
- Share of U.S. adults buying from firms with ads about poverty 2019
- Share of individuals paying for ad blockers in Finland 2018
Studies
- Ad blocking
- Advertising consumption and perception
- Ad Blocking: Who Blocks Ads, Why, and How to Win Them Back
- The Power Of Me
- Digital advertising in North America
- RCS MediaGroup
- Advertising industry in Spain
- Adblocking goes mobile
- Video Ads and Viewer Attention
- Ad Complaint Report - 2018 Year in Review
- The state of the blocked web
- Adblocking goes mainstream
- Snack Facts 2015
- Sugary Drink Facts 2014
- Osservatorio Internet Media
Statistics on "Ad blocking"
- Global internet advertising revenue in 2015 and 2020 (in billion U.S. dollars)
- Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018
- Adblocking penetration rate worldwide in 2016, by region
- Adblocking penetration rate in North America in 2016, by country
- Leading adblockers used by consumers in the United States as of May 2017
- Share of websites using ad blocker detection worldwide as of August 2017
- Share of marketing professionals who are concerned about the rising use of ad blocking software worldwide from 2016 to 2017
- Cost of ad blocking worldwide from 2013 to 2016 (in billion U.S dollars)
- Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars)
- Comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017 (in billion U.S. dollars)
- Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars)
- Share of internet users who use an ad-blocker on their mobile at least monthly worldwide in 3rd quarter 2017, by region
- Number of monthly active users of mobile adblocking browsers as of March 2016, by country (in millions)
- Monthly mobile ad blocking rates in select countries worldwide as of 3rd quarter 2016
- Number of monthly active users of mobile adblocking browsers worldwide in 2015 and 2016 (in millions)
- Distribution of smartphone users in the United States as of June 2016, by ad blocker usage
- Within the past month, have you used an ad blocker on your mobile phone to prevent websites or apps from displaying ads when you visit them?
- Leading iOS ad blockers used in the United States as of the 2nd quarter 2018
- Leading Android ad blockers used in the United States as of the 2nd quarter 2018
- Number of active desktop adblock plugin users worldwide from January 2010 to December 2016 (in millions)
- Share of ad blocker users worldwide in September 2016, by age
- Ad blocking user penetration rate in the United States from 2014 to 2021
- Number of ad blocking users in the United States from 2014 to 2017 (in millions)
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by age group
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by gender
- Awareness of ad blocking in the United States as of the 2nd quarter 2018
- Number of ad blockers used according to adults in the United States as of September 2017
- Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017
- Reasons for using ad blockers according to internet users in the United States as of May 2017
- Types of advertising blocked according to smartphone adblock users in the United States as of May 2017
- Types of advertising blocked according to PC adblock users in the United States as of May 2017
- Types of advertising blocked according to tablet adblock users in the United States as of May 2017
- Share of adblock users paying for adblocker programs in the United States as of May 2017
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017
- Have you whitelisted certain online offers from your adblocker so you can still see ads there?
- Share of consumers willing to pay for adblockers if they could hide all undesired ads in the United States as of May 2017
- Usage of adblocking software or apps in Canada as of April 2017, by device
- Distribution of adblocker users in Spain as of 2016, by years of use
- Desktop adblocking rates in Canada as of June 2015, by age group
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017, by gender
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017, by age group
- Percentage of website visitors who use ad blocking worldwide in 2nd quarter 2015, by website category
- Monthly desktop ad blocking penetration rate among Facebook users worldwide in 2nd quarter 2016, by age group
- Share of adblock users satisfied with their adblocker performance in the United States as of May 2017
- Percentage of adblocker users in Spain as of 2017, by age
- Have ads that made you purchase ever led you to install or consider installing an ad blocker?
- Have ads that made you purchase ever led you to install or consider installing an ad blocker?
- Have ads that made you purchase ever led you to install or consider installing an ad blocker?
- Share of adults who think brands should not make statements about politics in their advertising United States as of April 2019, by age group
- Share of adults who think brands should not make statements about social issues in their advertising United States as of April 2019, by ethnicity
- Ad blocking usage penetration rates in European countries in June 2015
- Share of adults willing to purchase products from companies using advertising to raise issues of poverty in the United States as of April 2019
- Share of individuals paying for ad blockers in Finland in 2018
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