Types of ads blocked by PC adblockers in the U.S. 2017

Published by
Alexander Kunst,
Dec 20, 2019
This statistic presents the types of advertisements that were blocked according to PC adblock users in the United States as of May 2017. During the survey period, 74 percent of respondents reported that they had their adblock prevent pop-up advertising on their PCs.

Types of advertising blocked according to PC adblock users in the United States as of May 2017

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Release date

June 2017

Region

United States

Survey time period

May 18 to 21, 2017

Number of respondents

1,037 respondents

Age group

16 years and older

Special properties

Among 438 respondents who use an adblocker for their PC/laptop

Method of interview

Online survey

Supplementary notes

Question: [PC/laptop] What types of advertising does your ad blocker prevent?

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Overview

6

Advertising perception

4

Advertising consumption

6

Targeted advertising

5

Advertising in news

5

Advertising in mobile apps

4

Perception of social issues

8

Perception of diversity

3

LGBTQ+ advertising perception

4

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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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