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Eye make-up: importance of brands for female users in the United Kingdom (UK) 2017

Female consumers' opinions on eye make-up (mascara, eye shadow, eyeliner etc.) brand importance in the United Kingdom (UK) in 2017*

by Tugba Sabanoglu, last edited Jun 12, 2018
Eye make-up: importance of brands for female users in the United Kingdom (UK) 2017 This statistic shows the results of a 2017 survey in which female make-up wearers in the United Kingdom (UK) were asked about how important brands are to them when purchasing eye make-up products (mascara, eye shadow, eyeliner etc.). Among those surveyed, 23 percent said they only consider buying eye make-up products from brands that they trust. In contrast, 7 percent of respondents claimed that brands do not matter to them when it comes to purchasing such products. The largest proportion of respondents (31 percent) position themselves in the middle of this scale.
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Female consumers' opinions on eye make-up (mascara, eye shadow, eyeliner etc.) brand importance in the United Kingdom (UK) in 2017*

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by Tugba Sabanoglu, last edited Jun 12, 2018
This statistic shows the results of a 2017 survey in which female make-up wearers in the United Kingdom (UK) were asked about how important brands are to them when purchasing eye make-up products (mascara, eye shadow, eyeliner etc.). Among those surveyed, 23 percent said they only consider buying eye make-up products from brands that they trust. In contrast, 7 percent of respondents claimed that brands do not matter to them when it comes to purchasing such products. The largest proportion of respondents (31 percent) position themselves in the middle of this scale.
Show more
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