This statistic shows the results of a survey on goals of content marketing among companies in Denmark in 2017. During the survey period, 46 percent of Danish respondents stated that brand awareness was a very important goal for their respective company.
Content marketing is a form of marketing focused on creating informative, advisory and entertaining content for a target audience in order to convince them of one's own company and their offer of service or their own brand.
How important are each of the following goals for your content marketing performance?
readers of Dansk Markedsføring's website (markedsforing.dk), recipients of Brand Movers' newsletter, as well as surveyed individuals via the social media Twitter, Facebook and LinkedIn
Supplementary notes
This question was phrased by the source as follows: "Hvor vigtigt er hvert
af disse mål for jeres content marketing-indsats?"
Missing percentage points to 100 percent and percentage points exceeding 100 percent are probably due to rounding.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Brand Movers. (April 21, 2017). How important are each of the following goals for your content marketing performance? [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/724956/survey-on-goals-of-content-marketing-among-companies-in-denmark/
Brand Movers. "How important are each of the following goals for your content marketing performance?." Chart. April 21, 2017. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/724956/survey-on-goals-of-content-marketing-among-companies-in-denmark/
Brand Movers. (2017). How important are each of the following goals for your content marketing performance?. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/724956/survey-on-goals-of-content-marketing-among-companies-in-denmark/
Brand Movers. "How Important Are Each of The following Goals for Your Content Marketing Performance?." Statista, Statista Inc., 21 Apr 2017, https://www.statista.com/statistics/724956/survey-on-goals-of-content-marketing-among-companies-in-denmark/
Brand Movers, How important are each of the following goals for your content marketing performance? Statista, https://www.statista.com/statistics/724956/survey-on-goals-of-content-marketing-among-companies-in-denmark/ (last visited September 20, 2024)
How important are each of the following goals for your content marketing performance? [Graph], Brand Movers, April 21, 2017. [Online]. Available: https://www.statista.com/statistics/724956/survey-on-goals-of-content-marketing-among-companies-in-denmark/