Most advertised brands on TV in the U.S. in Q4 2018, by ad count

In the fourth quarter of 2018, Liberty Mutual’s ads ran almost 35,800 times on U.S. television, making it the most advertised brand that quarter. Gold Bond Ultimate’s commercials came in a close second.

U.S. TV advertising revenue

In 2018, TV advertising generated a revenue of roughly 71 billion U.S. dollars in the United States. By 2023, this number is predicted to grow by 1.2 billion U.S. dollars. Globally, almost 165 billion U.S. dollars was generated through television advertising in 2018. Television advertising revenue worldwide is expected to increase steadily in the coming years. Each year, North America and the Asia Pacific region spend the most on TV advertising compared to other regions.

Radio advertising

The radio is also a common medium used for advertising. In 2018, the list of leading radio advertisers in the United States (by ad spend) included companies, such as Home Depot, Fiat Chrysler Automobiles, and Comcast Corporation. T-Mobile US led the list, spending roughly 176 million U.S. dollars that year.

Leading brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

In cooperation with
IDenTV
Release date

February 2019

Region

United States

Survey time period

Q4 2018

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Advertising market in the U.S."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.