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Chile: factors undermining consumer confidence towards brands 2017

The statistic shows data on factors that undermined consumer confidence towards brands in Chile as of May 2017. During a survey, it was found that 83 percent of Chilean consumers stated that their level of confidence towards a brand decreased if they had had previous negative experiences with that brand.

Which of the following decrease a consumer's confidence towards a brand?

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Release date

July 2017



Survey time period

April 15 to May 17, 2017

Number of respondents

865 respondents

Special properties

among internet users

Supplementary notes

Respondents were allowed to pick up to three answers.
The source does not provide information on the type of survey used or on the respondents' age.

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Statistics on "Brands in Canada"

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