Loyalty schemes: preferred types of reward among consumers in the UK 2017

Published by
D. Tighe,
Nov 27, 2020
This statistic shows the results of a 2017 survey in which respondents in the United Kingdom (UK) were asked which reward they would most like to receive from loyalty programs. Among those surveyed, 50 percent said they prefer cash back rewards, making this the most popular type in the given list.

Which is the most preferred type of reward?

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Release date

May 2017

Region

United Kingdom

Survey time period

March 4-16, 2017

Number of respondents

325 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The survey methodology included a computer-assisted web interviews (CAWI) using Certified Panel and structured traditional questionnaire.

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