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Loyalty schemes: preferred types of reward among consumers in the UK 2017

Which is the most preferred type of reward?

by Tugba Sabanoglu, last edited Jan 8, 2018
Loyalty schemes: preferred types of reward among consumers in the UK 2017 This statistic shows the results of a 2017 survey in which respondents in the United Kingdom (UK) were asked which reward they would most like to receive from loyalty programs. Among those surveyed, 50 percent said they prefer cash back rewards, making this the most popular type in the given list.
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Which is the most preferred type of reward?

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Statistics on "Customer loyalty schemes in the UK"
  • Loyalty schemes usage
  • Loyalty schemes with selected retailers
  • Consumer attitudes towards loyalty schemes
  • Reward preferences
The most important statistics
  • Customer loyalty - general
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