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Digital companies perceived as successful at personalizing online experiences according to consumers in the United States as of October 2016

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Companies U.S. consumers view as best at personalizing online experiences 2016 This statistic shows the leading digital companies considered as successful at personalizing online experiences according to consumers in the United States as of October 2016. The findings reveal that 55 percent of responding U.S. consumers felt that Amazon was the best at delivering personalized experiences online, whereas 38 percent of respondents saw Facebook as being the best at online personalization.
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Description Source More information
This statistic shows the leading digital companies considered as successful at personalizing online experiences according to consumers in the United States as of October 2016. The findings reveal that 55 percent of responding U.S. consumers felt that Amazon was the best at delivering personalized experiences online, whereas 38 percent of respondents saw Facebook as being the best at online personalization.
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Release date
January 2017
Region
United States
Survey time period
October 2016
Number of respondents
1,582 respondents
Age group
18 years and older
Special properties
respondents were asked to select their top three choices
Method of interview
Online survey

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