KPIs of personalized vs. non-personalized e-mails in the U.S. 2017

This statistic shows the key performance indicators of personalized e-mail content in the United States as of April 2017. According to the most recent data, personalized e-mail content reached a click-through rate of 17.1 percent., nearly one percentage point higher than non-personalized content CTR.

Key performance indicators (KPIs) of personalized vs. non-personalized e-mail content in the United States as of April 2017

MeanPersonalized products and content
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Release date

June 2017


United States

Survey time period

April 2017

Number of respondents

350 respondents

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Statistics on "Marketing personalization"

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