Weekly media reach in the U.S. 2019, by age group

Data on the weekly reach of selected media in the United States in the first quarter of 2019 shows that 81 percent of Millennials (those aged 18 to 34) watched TV at least once a week, meaning that adults in this age bracket watched less television than their older peers. Media consumption among Millennials was overall slightly lower than for older adults, with 37 percent of adults in this category using apps or internet on a tablet weekly compared to 51 percent of those aged 35 to 49 years old.

Weekly reach of selected media in the United States in 1st quarter 2019, by age group

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Release date

July 2019


United States

Survey time period

Q1 2019

Age group

18 years and older

Supplementary notes

* Live + DVR/Timeshifted TV
** DVD, Game console, Multimedia Device, VCR

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Statistics on "Media use in the U.S."

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