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Media reach among LGBT consumers in Canada 2017, by generation

This statistic presents information on the media reach among LGBT consumers in Canada as of July 2017, sorted by generation. During the survey, it was found that LGBT-dedicated YouTube channels were distinctly more popular among younger generations, with 43 percent of LGBT Millennials stating that they had viewed such content in the past 30 days, compared to just 19 percent of Baby Boomers who said the same. Conversely, Baby Boomers were more likely to have read an LGBT-related email newsletter, and LGBT radio (either over the air or streamed online) was most popular among Generation X respondents.

Media interactions among LGBT consumers in Canada as of July 2017, by generation

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Source

Release date

July 2017

Region

Canada

Survey time period

July 2017

Number of respondents

353 respondents

Age group

19-75 years

Special properties

in the past 30 days

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Statistics on "LGBTQ media in Canada"

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