This statistic presents information on the media reach among LGBT consumers in Canada as of July 2017, sorted by generation. During the survey, it was found that LGBT-dedicated YouTube channels were distinctly more popular among younger generations, with 43 percent of LGBT Millennials stating that they had viewed such content in the past 30 days, compared to just 19 percent of Baby Boomers who said the same. Conversely, Baby Boomers were more likely to have read an LGBT-related email newsletter, and LGBT radio (either over the air or streamed online) was most popular among Generation X respondents.
Media interactions among LGBT consumers in Canada as of July 2017, by generation
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Community Marketing & Insights. (July 12, 2017). Media interactions among LGBT consumers in Canada as of July 2017, by generation [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/981024/media-reach-lgbt-consumers-canada-generation/
Community Marketing & Insights. "Media interactions among LGBT consumers in Canada as of July 2017, by generation." Chart. July 12, 2017. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/981024/media-reach-lgbt-consumers-canada-generation/
Community Marketing & Insights. (2017). Media interactions among LGBT consumers in Canada as of July 2017, by generation. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/981024/media-reach-lgbt-consumers-canada-generation/
Community Marketing & Insights. "Media Interactions among Lgbt Consumers in Canada as of July 2017, by Generation." Statista, Statista Inc., 12 Jul 2017, https://www.statista.com/statistics/981024/media-reach-lgbt-consumers-canada-generation/
Community Marketing & Insights, Media interactions among LGBT consumers in Canada as of July 2017, by generation Statista, https://www.statista.com/statistics/981024/media-reach-lgbt-consumers-canada-generation/ (last visited October 31, 2024)
Media interactions among LGBT consumers in Canada as of July 2017, by generation [Graph], Community Marketing & Insights, July 12, 2017. [Online]. Available: https://www.statista.com/statistics/981024/media-reach-lgbt-consumers-canada-generation/