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Share of households streaming SVOD daily in the U.S. 2020, by age group

The share of households in the United States streaming an SVoD service daily varies according to age group, with 55 percent of adults aged 18 to 44 years old doing so, compared to just 27 percent of those aged 45 or above. Previous data also revealed that in 2018, 51 percent of adults aged between 18 and 34 years old streamed SVoD on a daily basis, making adults in this age group the most frequent streamers.

Share of households streaming an SVOD service daily in the United States as of July 2020, by age group

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Release date

August 2020


United States

Survey time period

June to July 2020

Number of respondents

1,990 respondents

Age group

18 years and older

Method of interview

Telephone interview

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Statistics on "Streaming in the U.S."

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