Share of adults who subscribe to a streaming service U.S. 2019, by age group

A survey held in the United States in September 2019 showed that 70 percent of respondents aged 18 to 29 years old stated that they or someone in their household was currently subscribed to a steaming service, compared to just 42 percent of those aged 65 or above who said the same. Older generations were more likely to say that they had never subscribed to a streaming service at all, whereas by contrast the vast majority of adults aged 18 to 44 were currently paying to access their favorite content online via an SVOD platform, or similar.

Share of adults who subscribe to a streaming service in the United States as of September 2019, by age group

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Release date

September 2019


United States

Survey time period

September 12 to 15, 2019

Number of respondents

2,201 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: 'Do you, or anyone in your household, subscribe to the following? Streaming service(s)'

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Statistics on "Streaming in the U.S."

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