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Loyalty schemes: physical v. digital reward preferences in the UK 2016-2017

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Source

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Release date

May 2017

Region

United Kingdom

Survey time period

March 4-16, 2017

Number of respondents

325 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The figures for 2016 are taken from a survey of 322 respondents conducted by the source in April 2016 . Results of which are in the source's previous publication (page 6) .

The survey methodology included a computer-assisted web interviews (CAWI) using Certified Panel and structured traditional questionnaire.

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Statistics on " Customer loyalty schemes in the UK "

Statistics on Customer loyalty schemes in the UK

Loyalty schemes usage

5

Loyalty schemes with selected retailers

8

Consumer attitudes towards loyalty schemes

5

Reward preferences

6

Customer loyalty - general

4

Further related statistics

19

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