LatAm: average click-through rate for digital ad 2017, by main format

This statistic shows the average click-through rate (CTR) for digital advertising in Latin America in the first half of 2017, sorted by main format. In that period, the average click-through rate (CTR) for standard banners in the region amounted to 0.2 percent, whereas the click-through rate for rich media advertising was 0.35 percent.

Average click-through rate (CTR) for digital advertising in Latin America in 1st half of 2017, by main format

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Source

Release date

April 2018

Region

Central and South America

Survey time period

H1 2017

Special properties

Study is based on the analysis of over 1.2 million individual ads via the Sizmek MDX & SAS platforms

Supplementary notes

Click-through rate (CTR) is the percentage of individuals viewing a web page who click on a specific advertisement that appears on the page.

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