Italy: most important factors in video adverts 2018

This graph shows some opinions about the most important factors in a video advert in Italy in 2018. According to survey results, music was the most important factor for 32 percent of respondents, while 21 percent of individuals thought that an original message would as well catch the attention. Lastly, 18 percent of respondents considered the picture quality as an important factor.

Opinions about the most important factors in a video advert in Italy in 2018

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Release date

June 2018



Survey time period

June 13 to14, 2018

Number of respondents

1,030 respondents

Supplementary notes

The original survey question was phrased by the source as follows: "Pensando all' ultima pubblicita', dedicata ad un servizio o ad un prodotto , che ti e' rimasta in mente (stiamo parlando di video trasmesso su un qualsiasi supporto, televisione, online etc...), cosa ti ha maggiorente colpito? Scegli al massimo tre opzioni."
Up to three answers were possible.

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