Mobile ads grabbing most attention 2018-2019, by format

This chart depicts the mobile ads grabbing most attention in Italy in 2018 and 2019, by format. In 2018, 42 percent of interviewees thought that video adverts played before or during other video content grabbed their attention, while only 34 percent of users had the same opinion in 2019.

Mobile ads grabbing most attention in Italy in 2018 and 2019, by format

20182019
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Source

Release date

June 2019

Region

Italy

Survey time period

January 2018 and January 2019

Number of respondents

1,000 respondents

Special properties

mobile surfers

Method of interview

Computer-assisted web interviews (CAWI)

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