The graph shows data on the distribution of mobile advertising revenue worldwide from 2012 to 2016, by format. In 2016, messaging accounted for 3.1 percent of the revenue, down from 4.5 percent a year earlier.
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Global mobile ad revenue 2012-2016, by format
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Distribution of mobile advertising revenue worldwide from 2012 to 2016, by format
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The graph shows data on the distribution of mobile advertising revenue worldwide from 2012 to 2016, by format. In 2016, messaging accounted for 3.1 percent of the revenue, down from 4.5 percent a year earlier.
| Search | Display | Messaging | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| Search | Display | Messaging | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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The graph shows data on the distribution of mobile advertising revenue worldwide from 2012 to 2016, by format. In 2016, messaging accounted for 3.1 percent of the revenue, down from 4.5 percent a year earlier.
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- Release date
- July 2017
- Region
- Worldwide
- Survey time period
- 2012 to 2016
- Supplementary notes
- Figures for periods prior to 2015 come from previous editions of the report.
More information
- Region
- Worldwide
- Survey time period
- 2012 to 2016
- Supplementary notes
- Figures for periods prior to 2015 come from previous editions of the report.
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Statistics on "BRICS advertising"
- Brazil
The most important statistics
- Compound annual growth rate of the Brazilian media and entertainment spending from 2017 to 2022, by sectorGrowth of the Brazilian media and entertainment spending 2017-2022, by sector
- Advertising spending in Brazil from 2017 to 2022 (in billion U.S. dollars)Brazil: advertising expenditure 2017-2022
- Distribution of advertising spending in Brazil in 2017, by mediumAdvertising spending in Brazil 2017, by medium
- Digital advertising spending in Brazil from 2012 to 2019, by format (in billion U.S dollars)Digital ad spend in Brazil 2012-2019, by format
- Leading advertisers in Brazil in 2017, based on advertising spending (in billion Brazilian reals)Leading advertisers in Brazil 2017
- Leading advertising categories in Brazil in 2017, by advertising spending (in billion Brazilian reals)Leading advertising categories in Brazil 2017
- Change in advertising spending in Brazil in 2017, by categoryBrazil: ad spend growth rate 2017, by category
- Leading advertising agencies in Brazil in 2017, by investment in advertising (in billion Brazilian reals)Leading advertising agencies in Brazil 2017
- Russia
The most important statistics
- Spending on advertising in Russia from 2007 to 2018 (in million Russian ruble)Advertising expenditure in Russia 2007-2018
- Spending on advertising in Russia from 2007 to 2018, by medium (in million Russian ruble)Advertising expenditure in Russia 2007-2018, by medium
- Digital advertising spending in Russia from 2014 to 2020 (in billion U.S. dollars) Digital ad spend in Russia 2014-2020
- Industry sectors ranked by advertising expenditure in Russia in 2017 (in million Russian ruble)Advertising spending in Russia 2017, by industry sector
- Leading advertisers in Russia in 2017, based on advertising spending (in billion Russian rubles)Leading advertisers in Russia 2017
- Mail.ru Group's online advertising revenue from 2010 to 2017 (in million Russian rubles)Mail.ru Group: online advertising revenue 2010-2017
- Yandex's annual revenue from 2009 to 2017, by segment (in billion Russian rubles)Yandex: annual revenue 2009-2017, by segment
- India
The most important statistics
- Value of the advertising industry in India from 2016 to 2020 (in billion Indian rupees)Value of the advertising industry in India 2016-2020
- Media owners advertising revenue in India from 2012 to 2021(in billion Indian rupees)Media owners ad revenue in India 2012-2021
- Distribution of advertising spending in India in 2016 and 2017, by mediumDistribution of ad spend in India 2016-2017, by medium
- Distribution of advertising spending in India in 2017, by categoryIndia: advertising spending 2017, by category
- Digital advertising expenditure in India from FY 2014 to FY 2023 (in billion Indian rupees)Digital ad spend in India 2014-2023
- Distribution of digital advertising spending in India in FY 2018, by industryDigital ad spend in India 2018 by industry
- Mobile advertising spending in India from 2016 to 2021 (in million U.S. dollars)Mobile ad spend in India 2016-2021
- Most creative advertising agencies in India in 2016Gunn Report: most creative ad agencies in India 2016
- China
The most important statistics
- Advertising expenditure in China from 2015 to 2018 (in billion U.S. dollars)Advertising expenditure in China 2015-2018
- Advertising expenditure in China from 2015 to 2018, by medium (in billion yuan)Advertising expenditure in China 2015-2018, by medium
- Digital advertising revenue in China from 2015 to 2021, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in China 2015-2021, by format
- Online advertising of companies in China in 2016, by channelOnline advertising of companies in China 2016
- Market volume of mobile advertising in China from 2013 to 2020 (in billion yuan)Total revenue of the mobile advertising market in China 2013-2020
- Distribution of mobile advertising revenue in China from 2016 to 2019, by companyMobile ad revenue in China 2016-2019, by company
- South Africa
The most important statistics
- Advertising spending in South Africa from 2011 to 2022 (in billion South African rand)Ad spend in South Africa 2011-2022
- Advertising spending in South Africa from 2016 to 2018, by medium (in million U.S. dollars)Advertising spending in South Africa 2016-2018, by medium
- Change in advertising spending in South Africa from 2014 to 2022Ad spend growth in South Africa 2014-2022
- Mobile advertising revenue in South Africa from 2011 to 2022 (in million South African rand)South Africa: mobile ad revenue 2011-2022
- Change in mobile advertising spending in selected countries worldwide in 2016Mobile ad spend growth 2016, by country
- Distribution of mobile advertising spending in selected countries worldwide in 3rd quarter 2017, by platformIn-app vs. mobile web ad spend Q3 2017, by country
- Ad blocking penetration rate in South Africa as of January 2017South Africa: ad blocking rate 2017
- Revenue of advertising agencies (SIC Coder (v5/v7) 8831) in South Africa from 2010 to 2020 (in million U.S. dollars)Forecast: revenue advertising agencies South Africa 2010-2020
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Statistics
- Mobile advertising expenditure in Latin America 2016, by format
- South Africa: internet ad revenue 2015, by format
- South Africa: internet ad revenue 2015, by format
- Distribution of mobile advertising spending in the UK from 2011 to 2016, by format
- Mobile ad spend growth in the U.S. 2012-2017, by format
- Distribution of mobile advertising spending in the UK 2012-2013, by type
- Mobile advertising revenue worldwide 2016, by region & format
- Mobile display advertising revenue in Sweden quarterly from 2015-2017
- Mobile advertising revenue in the Middle East & Africa 2016, by category
- Display vs. search ad revenue in South Korea 2016-2018
- Mobile advertising expenditure in Europe 2014, by category
- Mobile advertising revenue share of online companies 2015-2018
- Digital advertising revenue in India from 2007 to 2021
- Millennial Media - U.S. mobile display ad revenue 2013-2017
- Directory advertising revenue worldwide from 2008 to 2017, by platform
- Italy: quarterly percentage change of mobile ad requests 2014-2018
- Broadcast radio online advertising revenue in the U.S. 2013-2023
- Kakao Corporation: quarterly advertising revenues 2014-2018, by platform
Studies
- Digital search advertising in the U.S. (DMO)
- Search advertising in the U.S.
- Global Mobile Advertising Revenue 2016
- Digital search advertising in the United Kingdom
- Digital advertising in the United Kingdom (UK)
- Advertising in Italy
- Advertising in the Netherlands
- BRICS advertising
- Online advertising metrics
- Full Year 2017 Podcast Ad Revenue Study
- Advertising in North America
- IAB and DDMA Report on Search Advertising
- IAB Podcast Ad Revenue Study
- Advertising in Europe
- IAB and DDMA Report on Paid Search Advertising
Statistics on the topic
Free statistics
- Mail.ru Group's online advertising revenue from 2010 to 2017 (in million Russian rubles)
- Yandex's annual revenue from 2009 to 2017, by segment (in billion Russian rubles)
- Revenue of advertising agencies (SIC Coder (v5/v7) 8831) in South Africa from 2010 to 2020 (in million U.S. dollars)
- Advertising revenues of Kakao Corporation from 1st quarter 2014 to 1st quarter 2018, by platform (in billion South Korean won)
Premium Statistics
- Compound annual growth rate of the Brazilian media and entertainment spending from 2017 to 2022, by sector
- Advertising spending in Brazil from 2017 to 2022 (in billion U.S. dollars)
- Distribution of advertising spending in Brazil in 2017, by medium
- Digital advertising spending in Brazil from 2012 to 2019, by format (in billion U.S dollars)
- Leading advertisers in Brazil in 2017, based on advertising spending (in billion Brazilian reals)
- Leading advertising categories in Brazil in 2017, by advertising spending (in billion Brazilian reals)
- Change in advertising spending in Brazil in 2017, by category
- Leading advertising agencies in Brazil in 2017, by investment in advertising (in billion Brazilian reals)
- Spending on advertising in Russia from 2007 to 2018 (in million Russian ruble)
- Spending on advertising in Russia from 2007 to 2018, by medium (in million Russian ruble)
- Digital advertising spending in Russia from 2014 to 2020 (in billion U.S. dollars)
- Industry sectors ranked by advertising expenditure in Russia in 2017 (in million Russian ruble)
- Leading advertisers in Russia in 2017, based on advertising spending (in billion Russian rubles)
- Value of the advertising industry in India from 2016 to 2020 (in billion Indian rupees)
- Media owners advertising revenue in India from 2012 to 2021(in billion Indian rupees)
- Distribution of advertising spending in India in 2016 and 2017, by medium
- Distribution of advertising spending in India in 2017, by category
- Digital advertising expenditure in India from FY 2014 to FY 2023 (in billion Indian rupees)
- Distribution of digital advertising spending in India in FY 2018, by industry
- Mobile advertising spending in India from 2016 to 2021 (in million U.S. dollars)
- Most creative advertising agencies in India in 2016
- Advertising expenditure in China from 2015 to 2018 (in billion U.S. dollars)
- Advertising expenditure in China from 2015 to 2018, by medium (in billion yuan)
- Digital advertising revenue in China from 2015 to 2021, by format (in million U.S. dollars)
- Online advertising of companies in China in 2016, by channel
- Market volume of mobile advertising in China from 2013 to 2020 (in billion yuan)
- Distribution of mobile advertising revenue in China from 2016 to 2019, by company
- Advertising spending in South Africa from 2011 to 2022 (in billion South African rand)
- Advertising spending in South Africa from 2016 to 2018, by medium (in million U.S. dollars)
- Change in advertising spending in South Africa from 2014 to 2022
- Mobile advertising revenue in South Africa from 2011 to 2022 (in million South African rand)
- Change in mobile advertising spending in selected countries worldwide in 2016
- Distribution of mobile advertising spending in selected countries worldwide in 3rd quarter 2017, by platform
- Ad blocking penetration rate in South Africa as of January 2017
- Leading advertisers in South Africa in 2016, by advertising spending (in million South African Rand)
- Mobile advertising expenditure in Latin America in 2016, by format (in million U.S. dollars)
- Distribution of internet advertising revenue in South Africa in 2015, by format
- Internet advertising revenue in South Africa in 2015, by format (in million South African rand)
- Distribution of mobile advertising spending in the United Kingdom from 2011 to 2016, by format
- Change in mobile advertising spending in the United States from 2012 to 2017, by format
- Distribution of mobile advertising spending in the United Kingdom (UK) in 2012 and 2013, by type
- Distribution of mobile advertising revenue worldwide in 2016, by region and format
- Mobile display advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)
- Mobile advertising revenue in the Middle East and Africa in 2016, by category (in million U.S. dollars)
- Distribution of internet advertising revenue in South Korea from 2016 to 2018, by format
- Mobile advertising expenditure in Europe in 2014, by category (in million euro)
- Worldwide net mobile advertising revenue share of selected online companies from 2015 to 2018
- Digital advertising revenue in India from 2007 to 2021 (in billion Indian rupees)
- Millennial Media's net mobile display advertising revenue in the United States from 2013 to 2017 (in million U.S. dollars)
- Directory advertising revenue worldwide from 2008 to 2017, by platform (in billion U.S. dollars)
- Quarterly percentage change* of mobile adverts requests in Italy from 2014 to 2018
- Broadcast radio online advertising revenue in the United States in 2013 and 2023 (in billion U.S. dollars)
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