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Global mobile ad revenue 2012-2016, by format

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Distribution of mobile advertising revenue worldwide from 2012 to 2016, by format

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The graph shows data on the distribution of mobile advertising revenue worldwide from 2012 to 2016, by format. In 2016, messaging accounted for 3.1 percent of the revenue, down from 4.5 percent a year earlier.

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Release date: July 2017

Region: Worldwide
Survey time period: 2012 to 2016
Supplementary notes: Figures for periods prior to 2015 come from previous editions of the report.

Global market share of search engines 2010-2017

Global market share of search engines 2010-2017

Google: global annual revenue 2002-2016

Google: global annual revenue 2002-2016

Market share of search engines in the United States 2008-2017

Market share of search engines in the United States 2008-2017

Google: annual net income 2001-2015

Google: annual net income 2001-2015

Google: revenue distribution 2001-2016, by source

Google: revenue distribution 2001-2016, by source

Google: search engine market share in selected countries 2017

Google: search engine market share in selected countries 2017

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Statistics on "Search engine usage"

Benchmark

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Worldwide desktop market share of leading search engines from January 2010 to July 2017Global market share of search engines 2010-2017
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Market share of selected leading mobile search providers in the United States from October 2012 to April 2017U.S. market share of mobile search engines 2012-2017
U.S. customer satisfaction with internet portals and search engines in 2017 (index score)ACSI - U.S. user satisfaction with internet portals in 2017
U.S. customer satisfaction with online search engines and information websites from 2000 to 2017 (index score)ACSI - U.S. customer satisfaction with online portals and search engines 2000-2017
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Leading search companies

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Global search engine market share as of July 2017, by search query sizeOnline search query market share worldwide 2017, by search engine
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Distribution of Google's revenues from 2001 to 2016, by sourceGoogle: revenue distribution 2001-2016, by source
Google's net income from 2001 to 2015 (in million U.S. dollars)Google: annual net income 2001-2015
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Net income of Yahoo from 2004 to 2016 (in million U.S. dollars)Yahoo: annual net income 2004-2016
Annual revenue of Yandex from 2007 to 2016 (in billion Russian rubles)Yandex: annual revenue 2007-2016

Google

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Advertising revenue of Google websites from 2001 to 2016 (in billion U.S. dollars)Google sites: advertising revenue 2001-2016
Advertising revenue of Google network websites from 2001 to 2016 (in billion U.S. dollars)Google network sites: advertising revenue 2001-2016
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Share of desktop search traffic originating from Google in selected countries as of April 2017Google: search engine market share in selected countries 2017
Number of copyright infringing URLs requested to be removed from Google Search in the 12 months ending July 2017, by target domain (in millions)Number of infringing URLs requested to be removed from Google Search 2017
Number of government and court requests for content removal from Google from July to December 2016, by countryGovernment requests for content removal from Google H2 2016

Mobile and location-based search

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Mobile share of organic search engine visits in the United States from 3rd quarter 2013 to 2nd quarter 2017Mobile share of U.S. organic search engine visits 2014-2017
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Distribution of total and mobile organic search visits in the United States as of 2nd quarter 2017, by engineU.S. total & mobile organic search visits 2017, by engine
Local search query volume in the United States from 2014 to 2019, by platform (in billions)U.S. mobile and desktop local search volume 2014-2019
Number of mobile phone search users in the United States from 2014 to 2020 (in millions)Number of mobile search users in the United States 2014-2020
Number of smartphone search users in the United States from 2013 to 2019 (in millions)U.S. mobile smartphone search users 2013-2019
Distribution of search spending worldwide from 4th quarter 2014 to 4th quarter 2015, by deviceShare of global search expenditure 2014-2015, by device

Search behavior

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Average number of search terms for online search queries in the United States as of July 2017Online search query size in the United States 2017, by number of keywords
Global search engine market share as of July 2017, by search query sizeOnline search query market share worldwide 2017, by search engine
Successful search click percentages as of July 2017, by search engineSuccessful search click share worldwide 2017, by search engine
Most popular Google search terms in the United States as of March 2016, based on share of search clicksClick share of leading U.S. Google search terms 2016
What method do you most prefer for researching your purchases?Preferred product research methods of global online shoppers 2015, by category
Most popular product research channels according to internet users worldwide as of 3rd quarter 2015Leading global product research channels 2015
Devices most commonly used when searching for local information according to adults in the United States in 2014 and 2015U.S. local search device usage 2014-2015
Share of global internet users who use mobile apps for online product research as of 2nd quarter 2016, by age groupMobile app usage for brand research worldwide 2016, by age group

Advertising and marketing

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Digital advertising revenue worldwide from 2015 to 2021, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue worldwide 2015-2021, by format
Digital search advertising revenue worldwide from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: search ad revenue worldwide 2015-2021, by device
Distribution of search spending worldwide from 4th quarter 2014 to 4th quarter 2015, by deviceShare of global search expenditure 2014-2015, by device
Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)U.S. digital marketing spending growth 2014-2019, by segment
Digital search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Search advertising spending in the U.S. 2014-2019
Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Mobile search advertising spending in the U.S. 2015-2020
Global mobile advertising expenditure in 2015 and 2016, by region (in million U.S. dollars)Global mobile advertising expenditure 2015-2016, by region
Distribution of mobile advertising revenue worldwide from 2012 to 2016, by formatGlobal mobile ad revenue 2012-2016, by format

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