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Most used quantitative methods in the market research industry worldwide 2018
Most used quantitative methods in the market research industry worldwide 2018
Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018*
by E. Mazareanu,
last edited
Feb 5, 2019
This statistic displays the most used traditional quantitative methodologies in the market research industry worldwide in the third and fourth quarter of 2018. During the survey, 79 percent of respondents stated that they used online surveys as one of their three most used methods.
Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018*
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| Share of respondents | |
|---|---|
| Online surveys | 79% |
| Mobile surveys | 53% |
| CATI** | 30% |
| Face-to-face | 23% |
| CAPI*** | 17% |
| Biometrics/ neuromarketing | 7% |
| 7% | |
| Automated measures/ People meters | 6% |
| Other quantitative techniques | 4% |
| IVR**** | 2% |
| Share of respondents | |
|---|---|
| Online surveys | 79% |
| Mobile surveys | 53% |
| CATI** | 30% |
| Face-to-face | 23% |
| CAPI*** | 17% |
| Biometrics/ neuromarketing | 7% |
| 7% | |
| Automated measures/ People meters | 6% |
| Other quantitative techniques | 4% |
| IVR**** | 2% |
© Statista 2019
About this statistic
Sources: GreenBook; issuu
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Description
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by E. Mazareanu,
last edited
Feb 5, 2019
This statistic displays the most used traditional quantitative methodologies in the market research industry worldwide in the third and fourth quarter of 2018. During the survey, 79 percent of respondents stated that they used online surveys as one of their three most used methods.
- Sources
- GreenBook; issuu
- Show further sources information
- Show publisher information
- Release date
- January 2019
- Region
- Worldwide
- Survey time period
- November and December 2018
- Number of respondents
- 1,260 respondents
- Special properties
- professionals at suppliers and clients in the market research industry
- Method of interview
- Online interview
- Supplementary notes
-
Age of respondents not provided in the source report.
* Figures are based on the three most used quantitative methods.
** Computer assisted telephone interview
*** Computer assisted personal interview
**** Interactive voice response
Free access to basic statistics
Source
- Sources
- GreenBook; issuu
- Show further sources information
- Show publisher information
- Release date
- January 2019
More information
- Region
- Worldwide
- Survey time period
- November and December 2018
- Number of respondents
- 1,260 respondents
- Special properties
- professionals at suppliers and clients in the market research industry
- Method of interview
- Online interview
- Supplementary notes
-
Age of respondents not provided in the source report.
* Figures are based on the three most used quantitative methods.
** Computer assisted telephone interview
*** Computer assisted personal interview
**** Interactive voice response
Other statistics on the topic
Market research industry
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- Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018*Most used quantitative methods in the market research industry worldwide 2018
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- Use of big data analytics in market research worldwide 2014-2018
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