Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2017

Traditional quantitative methods used in the market research industry worldwide 2017 This statistic displays the usage of traditional quantitative methodologies in the market research industry worldwide in the third and fourth quarter of 2017. During the survey, 56 percent of respondents stated that they use online surveys.
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Share of respondents
Online surveys56%
Mobile surveys14%
Face-to-face9%
CATI*9%
CAPI**4%
Mail2%
Biometrics/ neuromarketing1%
Automated measures/ People meters1%
IVR***1%
Other quantitative techniques3%
Share of respondents
Online surveys56%
Mobile surveys14%
Face-to-face9%
CATI*9%
CAPI**4%
Mail2%
Biometrics/ neuromarketing1%
Automated measures/ People meters1%
IVR***1%
Other quantitative techniques3%
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Description Source More information
This statistic displays the usage of traditional quantitative methodologies in the market research industry worldwide in the third and fourth quarter of 2017. During the survey, 56 percent of respondents stated that they use online surveys.
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Release date
January 2018
Region
Worldwide
Survey time period
Q3 and Q4 2017
Number of respondents
1,533 respondents
Special properties
professionals at suppliers and clients in the market research industry
Method of interview
Online interview
Supplementary notes
Age of respondents not provided in the source report.
* Computer assisted telephone interview.
** Computer assisted personal interview.
*** Interactive voice response. Value is less than one percent.

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