Most used quantitative methods in the market research industry worldwide 2018

Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018*

by E. Mazareanu, last edited Feb 5, 2019
Most used quantitative methods in the market research industry worldwide 2018 This statistic displays the most used traditional quantitative methodologies in the market research industry worldwide in the third and fourth quarter of 2018. During the survey, 79 percent of respondents stated that they used online surveys as one of their three most used methods.
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Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018*

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