Most used quantitative methods in the market research industry worldwide 2018

Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018*

Most used quantitative methods in the market research industry worldwide 2018 This statistic displays the most used traditional quantitative methodologies in the market research industry worldwide in the third and fourth quarter of 2018. During the survey, 79 percent of respondents stated that they used online surveys as one of their three most used methods.
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Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018*

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Share of respondents
Online surveys79%
Mobile surveys53%
CATI**30%
Face-to-face23%
CAPI***17%
Biometrics/ neuromarketing7%
Mail7%
Automated measures/ People meters6%
Other quantitative techniques4%
IVR****2%
Share of respondents
Online surveys79%
Mobile surveys53%
CATI**30%
Face-to-face23%
CAPI***17%
Biometrics/ neuromarketing7%
Mail7%
Automated measures/ People meters6%
Other quantitative techniques4%
IVR****2%
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Description

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This statistic displays the most used traditional quantitative methodologies in the market research industry worldwide in the third and fourth quarter of 2018. During the survey, 79 percent of respondents stated that they used online surveys as one of their three most used methods.
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Release date
January 2019
Region
Worldwide
Survey time period
November and December 2018
Number of respondents
1,260 respondents
Special properties
professionals at suppliers and clients in the market research industry
Method of interview
Online interview
Supplementary notes
Age of respondents not provided in the source report.
* Figures are based on the three most used quantitative methods.
** Computer assisted telephone interview
*** Computer assisted personal interview
**** Interactive voice response
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