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Most used quantitative methods in the market research industry worldwide 2018
Most used quantitative methods in the market research industry worldwide 2018
Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018*
This statistic displays the most used traditional quantitative methodologies in the market research industry worldwide in the third and fourth quarter of 2018. During the survey, 79 percent of respondents stated that they used online surveys as one of their three most used methods.
Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018*
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| Share of respondents | |
|---|---|
| Online surveys | 79% |
| Mobile surveys | 53% |
| CATI** | 30% |
| Face-to-face | 23% |
| CAPI*** | 17% |
| Biometrics/ neuromarketing | 7% |
| 7% | |
| Automated measures/ People meters | 6% |
| Other quantitative techniques | 4% |
| IVR**** | 2% |
| Share of respondents | |
|---|---|
| Online surveys | 79% |
| Mobile surveys | 53% |
| CATI** | 30% |
| Face-to-face | 23% |
| CAPI*** | 17% |
| Biometrics/ neuromarketing | 7% |
| 7% | |
| Automated measures/ People meters | 6% |
| Other quantitative techniques | 4% |
| IVR**** | 2% |
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Description
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This statistic displays the most used traditional quantitative methodologies in the market research industry worldwide in the third and fourth quarter of 2018. During the survey, 79 percent of respondents stated that they used online surveys as one of their three most used methods.
Show more- Show sources information
- Show publisher information
- Release date
- January 2019
- Region
- Worldwide
- Survey time period
- November and December 2018
- Number of respondents
- 1,260 respondents
- Special properties
- professionals at suppliers and clients in the market research industry
- Method of interview
- Online interview
- Supplementary notes
-
Age of respondents not provided in the source report.
* Figures are based on the three most used quantitative methods.
** Computer assisted telephone interview
*** Computer assisted personal interview
**** Interactive voice response
Source
- Show sources information
- Show publisher information
- Release date
- January 2019
More information
- Region
- Worldwide
- Survey time period
- November and December 2018
- Number of respondents
- 1,260 respondents
- Special properties
- professionals at suppliers and clients in the market research industry
- Method of interview
- Online interview
- Supplementary notes
-
Age of respondents not provided in the source report.
* Figures are based on the three most used quantitative methods.
** Computer assisted telephone interview
*** Computer assisted personal interview
**** Interactive voice response
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- Annual growth in market research revenue worldwide in 2017, by regionAnnual growth in market research revenue worldwide by region 2017
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- Number of full-time Nielsen Holdings employees in the United States from 2007 to 2017Number of full-time Nielsen Holdings employees in the U.S. 2007-2017
- Research revenue of Kantar worldwide from 2006 to 2017 (in billion U.S. dollars)*Research revenue of Kantar worldwide 2006-2017
- Number of full-time employees at Kantar in the United States from 2007 to 2017*Number of full-time employees at Kantar in the U.S. 2007-2017
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- Countries with the largest share of face-to-face market research spending worldwide in 2017Countries with the largest share of face-to-face market research spend 2017
- Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018*Most used quantitative methods in the market research industry worldwide 2018
- Share of traditional qualitative methods used in the market research industry worldwide in Q3 and Q4 2018Most used qualitative methods used in the market research industry worldwide 2017
- Emerging research approaches used in the market research industry worldwide in Q3 and Q4 2018Emerging market research approaches used worldwide 2018
- Tasks performed in a typical work week in the market research industry worldwide in Q3 and Q4 2017Tasks performed in a typical work week in the market research industry worldwide 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Use of big data analytics in market research worldwide 2014-2018
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- Market research and public opinion polling revenue in the Netherlands 2010-2022
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Studies
- Nielsen Holdings
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- Market research in the U.S.
- AMA Gold Top 50 Report 2018
- AMA Gold Top 50 Report 2017
- AMA Gold Top 50 Report 2016
- AMA Gold Top 50 Report 2014
- AMA Gold Top 50 Report 2015
- Ipsos Annual Report 2017
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- Global revenue of market research from 2008 to 2017 (in billion U.S. dollars)
- Global revenue of market research from 2009 to 2017, by region (in billion U.S. dollars)
- Distribution of global market research revenue in 2017, by region
- Annual growth in market research revenue worldwide in 2017, by region
- Market share of the market research industry worldwide in 2017, by country
- Countries with the largest market research revenue worldwide in 2017 (in billion U.S. dollars)
- Leading market research companies worldwide in 2017, by global research revenue (in billion U.S. dollars)
- Research revenue of Nielsen Holdings worldwide from 2006 to 2017 (in billion U.S. dollars)
- Number of full-time Nielsen Holdings employees in the United States from 2007 to 2017
- Research revenue of Kantar worldwide from 2006 to 2017 (in billion U.S. dollars)*
- Number of full-time employees at Kantar in the United States from 2007 to 2017*
- Research revenue of IQVIA worldwide from 2013 to 2017 (in billion U.S. dollars)
- Revenue of Ipsos worldwide from 2000 to 2018 (in billion euros)
- Number of Ipsos employees worldwide from 2000 to 2017
- Revenue of GfK Group worldwide from 2007 to 2017 (in billion U.S. dollars)
- Global research revenue generated by Information Resources Inc. (IRi) from 2010 to 2017 (in million U.S. dollars)
- Global distribution of revenues in market research by method of survey in 2017
- Countries with the largest share of online market research spending worldwide in 2017
- Countries with the largest share of face-to-face market research spending worldwide in 2017
- Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018*
- Share of traditional qualitative methods used in the market research industry worldwide in Q3 and Q4 2018
- Emerging research approaches used in the market research industry worldwide in Q3 and Q4 2018
- Tasks performed in a typical work week in the market research industry worldwide in Q3 and Q4 2017
- Share of organizations using big data analytics in market research worldwide from 2014 to 2018
- Share of organizations using text analytics in market research worldwide from 2014 to 2018
- Share of organizations using social media analytics in market research worldwide from 2014 to 2018
- Share of organizations using eye tracking in market research worldwide from 2014 to 2018
- Emerging research approaches used in the market research industry worldwide in Q3 and Q4 2018, by region
- Share of organizations using biometric response in market research worldwide from 2014 to 2018
- Share of organizations using webcam-based interviews in market research worldwide from 2014 to 2018
- Share of professionals using emerging research approaches in the market research industry worldwide in Q3 and Q4 2018, by type
- Share of organizations using virtual environments or virtual reality in market research worldwide from 2014 to 2018
- Share of organizations using mobile surveys in market research worldwide from 2014 to 2018
- Share of organizations using wearables in market research worldwide from 2014 to 2018
- Share of organizations using online communities in market research worldwide from 2014 to 2018
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- Share of professionals in the market research industry worldwide who spend at least one day per week on a single task in Q3 and Q4 2017, by task
- Market research and public opinion polling revenue in the Netherlands from 2010 to 2022 (in million U.S. dollars)
- Share of organizations using facial analysis in market research worldwide from 2014 to 2018
- Market research and public opinion polling revenue in Malta from 2010 to 2022 (in million U.S. dollars)
- Share of organizations using Internet of Things (IoT) in market research worldwide from 2014 to 2018
- Market research and public opinion polling revenue in the Netherlands from 2010 to 2022 (in million U.S. dollars)
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