As of 2020, only surveys were by far the most used traditional quantitative methodologies in the market research industry worldwide. During the survey, 89 percent of respondents stated that they regularly used online surveys as one of their three most used methods. Moreover, nine percent of respondents stated that they used online surveys only occasionally.
Share of traditional quantitative methods used in the market research industry worldwide in Q4 2020
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GreenBook. (January 28, 2021). Share of traditional quantitative methods used in the market research industry worldwide in Q4 2020 [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/statistics/875970/market-research-industry-use-of-traditional-quantitative-methods/
GreenBook. "Share of traditional quantitative methods used in the market research industry worldwide in Q4 2020." Chart. January 28, 2021. Statista. Accessed May 22, 2022. https://www.statista.com/statistics/875970/market-research-industry-use-of-traditional-quantitative-methods/
GreenBook. (2021). Share of traditional quantitative methods used in the market research industry worldwide in Q4 2020. Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/statistics/875970/market-research-industry-use-of-traditional-quantitative-methods/
GreenBook. "Share of Traditional Quantitative Methods Used in The Market Research Industry Worldwide in Q4 2020." Statista, Statista Inc., 28 Jan 2021, https://www.statista.com/statistics/875970/market-research-industry-use-of-traditional-quantitative-methods/
GreenBook, Share of traditional quantitative methods used in the market research industry worldwide in Q4 2020 Statista, https://www.statista.com/statistics/875970/market-research-industry-use-of-traditional-quantitative-methods/ (last visited May 22, 2022)
