This statistic displays the most used traditional quantitative methodologies in the market research industry worldwide in the third and fourth quarter of 2018. During the survey, 79 percent of respondents stated that they used online surveys as one of their three most used methods.
Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018*
professionals at suppliers and clients in the market research industry
Method of interview
Online interview
Supplementary notes
Age of respondents not provided in the source report.
* Figures are based on the three most used quantitative methods.
** Computer assisted telephone interview
*** Computer assisted personal interview
**** Interactive voice response
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GreenBook. (January 22, 2019). Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018* [Graph]. In Statista. Retrieved June 07, 2020, from https://www.statista.com/statistics/875970/market-research-industry-use-of-traditional-quantitative-methods/
GreenBook. "Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018*." Chart. January 22, 2019. Statista. Accessed June 07, 2020. https://www.statista.com/statistics/875970/market-research-industry-use-of-traditional-quantitative-methods/
GreenBook. (2019). Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018*. Statista. Statista Inc.. Accessed: June 07, 2020. https://www.statista.com/statistics/875970/market-research-industry-use-of-traditional-quantitative-methods/
GreenBook. "Share of Traditional Quantitative Methods Used in The Market Research Industry Worldwide in Q3 and Q4 2018*." Statista, Statista Inc., 22 Jan 2019, https://www.statista.com/statistics/875970/market-research-industry-use-of-traditional-quantitative-methods/
GreenBook, Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018* Statista, https://www.statista.com/statistics/875970/market-research-industry-use-of-traditional-quantitative-methods/ (last visited June 07, 2020)
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