Most used quantitative methods in the market research industry worldwide 2020

As of 2020, only surveys were by far the most used traditional quantitative methodologies in the market research industry worldwide. During the survey, 89 percent of respondents stated that they regularly used online surveys as one of their three most used methods. Moreover, nine percent of respondents stated that they used online surveys only occasionally.

Share of traditional quantitative methods used in the market research industry worldwide in Q4 2020

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Sources

Release date

January 2021

Region

Worldwide

Survey time period

Q4 2020

Number of respondents

1,071 respondents

Special properties

professionals at suppliers and clients in the market research industry

Method of interview

Online interview

Supplementary notes

Age of respondents not provided in the source report.

** Computer assisted telephone interview
*** Computer assisted personal interview
**** Interactive voice response

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Statistics on "Market research"

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