This statistic shows the in-stream and out-stream share of digital video advertising spending in Europe from 2017 to 2019. In 2019, in-stream video ads accounted for close to 48.9 percent of the digital video ad spend.
In-stream and out-stream share of digital video advertising expenditure in Europe from 2017 to 2019
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Audience and consumption
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Further related statistics
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- In-stream and out-stream video ad spend in Europe 2016-2019
- Real-time bidding exchange-traded video ad impressions in the U.S. 2011-2014
- U.S. consumers who find news sites advertising annoying 2017, by format
- Video share of display ad spend in Europe 2021, by country
- Market share of programmatic video advertising in Austria 2012-2020
- Facebook: global video advertising revenue 2015-2021
- Market share of programmatic video advertising in Switzerland 2012-2020
- Digital advertising budget share in Ukraine 2017-2020, by format
- Video viewers' actions taken in response to pre-roll video ads in the U.S. 2016
- Social network video ad spending in the U.S. 2019-2023
- Forecast on market share of programmatic video advertising in Germany 2012-2020
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Statistics
- In-stream and out-stream video ad spend in Europe 2016-2019
- Real-time bidding exchange-traded video ad impressions in the U.S. 2011-2014
- U.S. consumers who find news sites advertising annoying 2017, by format
- Video share of display ad spend in Europe 2021, by country
- Market share of programmatic video advertising in Austria 2012-2020
- Facebook: global video advertising revenue 2015-2021
- Market share of programmatic video advertising in Switzerland 2012-2020
- Digital advertising budget share in Ukraine 2017-2020, by format
- Video viewers' actions taken in response to pre-roll video ads in the U.S. 2016
- Social network video ad spending in the U.S. 2019-2023
- Forecast on market share of programmatic video advertising in Germany 2012-2020
IAB (U.S.). (July 30, 2020). In-stream and out-stream share of digital video advertising expenditure in Europe from 2017 to 2019 [Graph]. In Statista. Retrieved May 28, 2023, from https://www.statista.com/statistics/899105/in-vs-out-stream-share-of-video-ad-spend-in-europe/
IAB (U.S.). "In-stream and out-stream share of digital video advertising expenditure in Europe from 2017 to 2019." Chart. July 30, 2020. Statista. Accessed May 28, 2023. https://www.statista.com/statistics/899105/in-vs-out-stream-share-of-video-ad-spend-in-europe/
IAB (U.S.). (2020). In-stream and out-stream share of digital video advertising expenditure in Europe from 2017 to 2019. Statista. Statista Inc.. Accessed: May 28, 2023. https://www.statista.com/statistics/899105/in-vs-out-stream-share-of-video-ad-spend-in-europe/
IAB (U.S.). "In-stream and Out-stream Share of Digital Video Advertising Expenditure in Europe from 2017 to 2019." Statista, Statista Inc., 30 Jul 2020, https://www.statista.com/statistics/899105/in-vs-out-stream-share-of-video-ad-spend-in-europe/
IAB (U.S.), In-stream and out-stream share of digital video advertising expenditure in Europe from 2017 to 2019 Statista, https://www.statista.com/statistics/899105/in-vs-out-stream-share-of-video-ad-spend-in-europe/ (last visited May 28, 2023)
In-stream and out-stream share of digital video advertising expenditure in Europe from 2017 to 2019 [Graph], IAB (U.S.), July 30, 2020. [Online]. Available: https://www.statista.com/statistics/899105/in-vs-out-stream-share-of-video-ad-spend-in-europe/