Important sources of information for luxury consumers in Russia 2018, by generation
This statistic portrays the results of a 2018 survey, in which luxury buyers in Russia were asked about the most relevant sources of information about luxury for them. The survey involved two consumer groups, Millennials, defined as those up to 30 years, and the Generation X, 30 to 50 year olds. The chart shows that 38 percent of Millennials agreed that the internet was the most relevant channel of information for luxury items.
