This statistic portrays the results of a 2018 survey, in which luxury buyers in Russia were asked about the most relevant sources of information about luxury for them. The survey involved two consumer groups, Millennials, defined as those up to 30 years, and the Generation X, 30 to 50 year olds. The chart shows that 38 percent of Millennials agreed that the internet was the most relevant channel of information for luxury items.
What are the most relevant sources of information about luxury for you?
Characteristic
Millennials*
Generation X*
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McKinsey & Company, & Condé Nast. (June 23, 2018). What are the most relevant sources of information about luxury for you? [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/912504/luxury-brand-information-sources-russia/
McKinsey & Company, und Condé Nast. "What are the most relevant sources of information about luxury for you?." Chart. June 23, 2018. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/912504/luxury-brand-information-sources-russia/
McKinsey & Company, Condé Nast. (2018). What are the most relevant sources of information about luxury for you?. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/912504/luxury-brand-information-sources-russia/
McKinsey & Company, and Condé Nast. "What Are The Most Relevant Sources of Information about Luxury for You?." Statista, Statista Inc., 23 Jun 2018, https://www.statista.com/statistics/912504/luxury-brand-information-sources-russia/
McKinsey & Company & Condé Nast, What are the most relevant sources of information about luxury for you? Statista, https://www.statista.com/statistics/912504/luxury-brand-information-sources-russia/ (last visited September 08, 2024)
What are the most relevant sources of information about luxury for you? [Graph], McKinsey & Company, & Condé Nast, June 23, 2018. [Online]. Available: https://www.statista.com/statistics/912504/luxury-brand-information-sources-russia/
