This statistic presents the leading expectations placed on artificial intelligence use in marketing according to industry professionals in North America as of the first quarter of 2018. According to the findings, 59 percent of respondents said they expected AI to help in identifying prospective customers, while 13.7 percent admitted they didn't fully understand what AI was.
Leading expectations placed on artificial intelligence (AI) use in marketing according to industry professionals in North America as of 1st quarter 2018
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Agility PR Solutions. (July 13, 2018). Leading expectations placed on artificial intelligence (AI) use in marketing according to industry professionals in North America as of 1st quarter 2018 [Graph]. In Statista. Retrieved December 02, 2024, from https://www.statista.com/statistics/915402/leading-expectations-placed-artificial-intelligence-use-marketing/
Agility PR Solutions. "Leading expectations placed on artificial intelligence (AI) use in marketing according to industry professionals in North America as of 1st quarter 2018." Chart. July 13, 2018. Statista. Accessed December 02, 2024. https://www.statista.com/statistics/915402/leading-expectations-placed-artificial-intelligence-use-marketing/
Agility PR Solutions. (2018). Leading expectations placed on artificial intelligence (AI) use in marketing according to industry professionals in North America as of 1st quarter 2018. Statista. Statista Inc.. Accessed: December 02, 2024. https://www.statista.com/statistics/915402/leading-expectations-placed-artificial-intelligence-use-marketing/
Agility PR Solutions. "Leading Expectations Placed on Artificial Intelligence (Ai) Use in Marketing According to Industry Professionals in North America as of 1st Quarter 2018." Statista, Statista Inc., 13 Jul 2018, https://www.statista.com/statistics/915402/leading-expectations-placed-artificial-intelligence-use-marketing/
Agility PR Solutions, Leading expectations placed on artificial intelligence (AI) use in marketing according to industry professionals in North America as of 1st quarter 2018 Statista, https://www.statista.com/statistics/915402/leading-expectations-placed-artificial-intelligence-use-marketing/ (last visited December 02, 2024)
Leading expectations placed on artificial intelligence (AI) use in marketing according to industry professionals in North America as of 1st quarter 2018 [Graph], Agility PR Solutions, July 13, 2018. [Online]. Available: https://www.statista.com/statistics/915402/leading-expectations-placed-artificial-intelligence-use-marketing/